glologoOne97 LogoNoida-based VAS company One97 Communication has partnered with Glo to launch voice/SMS-based subscription services and audio story portals in Benin, West Africa. Glo is a Nigeria-based telecommunications company, with operations in Nigeria, Benin, Ghana and Ivory Coast.

One97’s subscription based service will offer Glo customers beauty tips, football alerts, health updates and thought of the day quotes daily, through an automated voice call or SMS. Customers will also be able to dial-in and access the content of their choice. Additionally, the company claims the audio story portal will offer content relevant to both adults and kids. It mentions that these service will be available on a daily, weekly and monthly subscription basis.

Tigo tie-up: In September this year, One97 had signed a similar agreement with Tigo to launch its audio story portal in Africa. This audio story portal would offer Tigo users across Senegal, Tanzania and Rwanda the option to listen to stories on the go by dialling into the portal. The collection includes kids stories, fictional tales and inspirational accounts among others to cater to customers across all age groups. The company had mentioned then that these stories are written and voiced by locals and recorded in its own studio in Africa.

Last year in December, the company had tied-up with Singapore-based telecom operator SingTel to sell its portfolio of games from Indian developers on SingTel’s mobile gaming store WePlay.