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Nimbuzz ties up with The Mobi Hunter to push ads in sub-Saharan Africa

themobihunterlogoMobile messaging & VoIP service provider Nimbuzz has tied up with The Mobi Hunter to sell digital and mobile advertising in sub-Saharan Africa, reports allAfrica. The Mobi Hunter is an ad sales operation owned by South African social media platform 2go. Nimbuzz claims to have 2.5 million users in Nigeria and 2 million in Kenya.

The Mobi Hunter also has exclusive rights to all advertising campaigns sold on its parent social media platform 2go, which claims to have over a million users in South Africa.

A couple of months ago, UK-based ISP New Call Telecom acquired a majority 70% stake Nimbuzz, reportedly, for about $175 million.

Recent Nimbuzz developments

Last month, Nimbuzz had launched an Android call management app called Holaa, that offers standard features like caller ID which displays the callers photo, location & email ID along with the name, phonebook synchronisation with Facebook & Google accounts, missed call alerts, and activity tracker to keep tabs on duration of calls with any particular contact, among others.

– The company had also added a ‘search and share’ features to its Android app, by tying up with Sprylogics, last year.

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– Nimbuzz had shifted its global headquarters to India in May 2012. In August 2012, it claimed to be the first Indian internet company to get 100 million users, including 13 million in Africa.

 

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