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News Corp buys Bigdecisions.com

News Corp has acquired BigDecisions.com, a Mumbai based startup that appears to generate leads for financial services companies, and provide consumers with educational information and calculation tools for making financial decisions. Currently, BigDecisions covers financial planning segments like Housing, Life Insurance, Health Insurance, Education, Retirement Planning and Refinance. It's partners: - Retirement Planning: FundsIndia.com - Education: FundsIndia.com - Insurance: Policybazaar - Housing: None - Health Insurance: Medimanage - Life Insurance: Policybazaar - Refinance: Paisabazaar.com They are appearing rather low down in the value chain, at least when it comes to insurance, given that Insurance aggregators are their clients. Also read: Why you shouldn't launch an Insurance Aggregator in India. Given the content, the interface and the fact that the company apparently has very partners that it is generating leads for, as well as very few users "already helped some 40,000…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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