wordpress blog stats
Connect with us

Hi, what are you looking for?

35% of Mobikwik’s transactions during GOSF 2014 were on mobile

During the recently concluded Google Online Shopping Festival (GOSF) 35% of total transactions processed by online wallet service provider Mobikwik were on mobile, Mobikwik co-founder Upasana Taku told Medianama. Of these Android based devices contributed 94%, followed by 3.5% on iOS devices and 2.5% on Windows based devices.

Overall Mobikwik processed 105,000 transactions during the three days of GOSF (December 10-12) and generated about Rs 5 crore revenues. 50% of these transactions were for online shopping, followed by food & entertainment with 25%, travel (ticket bookings) with 15% & fashion & cosmetics with 10%.

The top merchants in terms of transactions were Shopclues.com, eBay.in, Snapdeal.com, Domino’s & BookMyShow. The cities where most of the transactions originated from were Bangalore, New Delhi, Hyderabad, Chennai, Mumbai, Kolkata, Pune, Gurgaon, Ahmedabad & Noida.


Mobile recharges still dominates Mobikwik’s overall revenues

Advertisement. Scroll to continue reading.

55% of Mobikwik’s overall revenues comes from mobile recharges. By next year March, the Gurgaon-based company expects third-party merchant transactions (which includes online shopping, train & bus tickets booking, movie tickets booking, and food ordering among others) to account for 50% of Mobikwik’s business.

At present, DTH recharges account for 10%, utilities bill payments account for 10%, online shopping using the Mobikwik wallet accounts for 20% & ticket bookings account for 5% of Mobikwik’s business.

The company claims that it processes 300,000 transactions every day. It has over 10 million mobile wallet users, of which 7 million are on mobile. The company also claimed that it’s adding about 30,000 new wallet users on a daily basis. The company didn’t disclose the number of active mobile wallet users, but said that 80% of the active users are on the mobile app and 20% active users are on desktop & SMS. In comparison, Paytm has 15 million wallet users and has tie-ups with 15,000 merchants.

E-commerce transactions: Mobikwik, which first started integrating its mobile wallet with e-commerce platforms in June this year, currently has tie-ups with over 5000 e-commerce platforms including eBay, Snapdeal, ShopClues, MakeMyTrip, redBus, Abhibus, BookMyShow, Domino’s Pizza, Yepme, Purplle, HomeShop18, Naaptol, Pepperfry, Infibeam, Groupon, JustEat, and TastyKhana among others. The company claims that in October 2014 its mobile wallet users performed transactions worth Rs 65 crore, of which online shopping accounted for Rs 12 crore or 18.5% of the transactions.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'


India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.


The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ