During the recently concluded Google Online Shopping Festival (GOSF) 35% of total transactions processed by online wallet service provider Mobikwik were on mobile, Mobikwik co-founder Upasana Taku told Medianama. Of these Android based devices contributed 94%, followed by 3.5% on iOS devices and 2.5% on Windows based devices. Overall Mobikwik processed 105,000 transactions during the three days of GOSF (December 10-12) and generated about Rs 5 crore revenues. 50% of these transactions were for online shopping, followed by food & entertainment with 25%, travel (ticket bookings) with 15% & fashion & cosmetics with 10%. The top merchants in terms of transactions were Shopclues.com, eBay.in, Snapdeal.com, Domino’s & BookMyShow. The cities where most of the transactions originated from were Bangalore, New Delhi, Hyderabad, Chennai, Mumbai, Kolkata, Pune, Gurgaon, Ahmedabad & Noida. Mobile recharges still dominates Mobikwik’s overall revenues 55% of Mobikwik’s overall revenues comes from mobile recharges. By next year March, the Gurgaon-based company expects third-party merchant transactions (which includes online shopping, train & bus tickets booking, movie tickets booking, and food ordering among others) to account for 50% of Mobikwik’s business. At present, DTH recharges account for 10%, utilities bill payments account for 10%, online shopping using the Mobikwik wallet accounts for 20% & ticket bookings account for 5% of Mobikwik’s business. The company claims that it processes 300,000 transactions every day. It has over 10 million mobile wallet users, of which 7 million are on mobile. The company also claimed that it’s adding about 30,000 new wallet users on…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...