During the recently concluded Google Online Shopping Festival (GOSF) 35% of total transactions processed by online wallet service provider Mobikwik were on mobile, Mobikwik co-founder Upasana Taku told Medianama. Of these Android based devices contributed 94%, followed by 3.5% on iOS devices and 2.5% on Windows based devices. Overall Mobikwik processed 105,000 transactions during the three days of GOSF (December 10-12) and generated about Rs 5 crore revenues. 50% of these transactions were for online shopping, followed by food & entertainment with 25%, travel (ticket bookings) with 15% & fashion & cosmetics with 10%. The top merchants in terms of transactions were Shopclues.com, eBay.in, Snapdeal.com, Domino’s & BookMyShow. The cities where most of the transactions originated from were Bangalore, New Delhi, Hyderabad, Chennai, Mumbai, Kolkata, Pune, Gurgaon, Ahmedabad & Noida. Mobile recharges still dominates Mobikwik’s overall revenues 55% of Mobikwik’s overall revenues comes from mobile recharges. By next year March, the Gurgaon-based company expects third-party merchant transactions (which includes online shopping, train & bus tickets booking, movie tickets booking, and food ordering among others) to account for 50% of Mobikwik’s business. At present, DTH recharges account for 10%, utilities bill payments account for 10%, online shopping using the Mobikwik wallet accounts for 20% & ticket bookings account for 5% of Mobikwik’s business. The company claims that it processes 300,000 transactions every day. It has over 10 million mobile wallet users, of which 7 million are on mobile. The company also claimed that it’s adding about 30,000 new wallet users on…
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