"The media agencies of the future are going to be like newsroom: there is an explosion of data, and you need systems, technology people to sift through that data," CVL Srinivas, CEO (South Asia) at GroupM told MediaNama on the sidelines of the Huffington Post India launch yesterday. "You need to get meaningful insights from data, (and) using those insights, create campaigns and solutions for clients is what the agencies have started doing. Maxus has created a newsroom for Nestle, a social command center managed by a hybrid team of 20 people from both the agency and the client side, and use the data for media planning and messaging," he says in the interview. Srini also speaks about partnering with publishers, and whether there is a conflict of interest in doing this, since agencies are meant to represent clients, rather…
- PrivacyNama Session: Government Access to Data; October 7 October 3, 2022
- PrivacyNama Session: Privacy, Children and Access to Services; October 6 October 3, 2022
- Summary: ONDC seeks feedback on trust-building measures in latest consultation paper October 3, 2022
- RBI has the powers to regulate payment aggregators: Delhi High Court October 3, 2022
- “Security Concerns” Prevented Meta from Releasing Full Report on Impact of Hate Speech on India October 3, 2022
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