As part of the partnership, MapmyIndia says that Tata Motors’ customers will get a MapmyIndia Navigation app specially coded for integration between the user’s phone and the in-dash screen. The company says it is using a technology that enables the MapmyIndia navigation application layer in the user’s smartphone to sync with the car head unit. The terms of the partnership were not disclosed.
This is quite an interesting approach by MapmyIndia, since it allows consumers to always access the latest version of MapmyIndia maps for navigation, unlike in the case of in-dash embedded navigation suite wherein consumers have to manually update their unit whenever MapmyIndia rolls newer versions of their maps.
MapmyIndia mentions that it will be providing this app to consumers for free, however this provides them an opportunity to shift to a subscription model from a flat-fee purchase model of its maps.
MapmyIndia’s partnership with car makers
– Tied up with Tata Motors to offer in-dash GPS navigation system in the Tata Vista D90 in May last year. Tata Zest is also launching with MapmyIndia’s navigations solutions.
– Partnership with Pioneer to integrate maps into Pioneer’s in-car entertainment system, the AVIC-F60BT in August this year.
– Partnered various car makers including BMW, Jaguar-Land Rover, Maruti, Honda, Mahindra among others to offer built-in navigation solutions in November 2012.
– Tied-up with Noida-based cab service Snap Cab in a distribution tie-up for its people locator app MapmyIndia Locate in April this year.