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Jonathan Bill & Arvind Rao launch tariff & network recommendation service BillBachao

jonathan bill

Former Vodafone India SVP (Innovation & Business Development) Jonathan Bill and former OnMobile CEO Arvind Rao have launched a tariff plan comparison & recommendation service called BillBachao.

It is currently available on Android and web, although the focus is on Android (and iOS app that is coming out next week) since the site seems to offer lesser features than the app.

The app tracks the consumer’s mobile usage (call minutes, text messages & data) over a period of time to recommend better tariff plans from the same operator or a different operator. What’s particularly interesting though is that it also provides operator recommendations to users based on signal quality & speed at their home & office location.

Speaking with Medianama, Bill said that these network recommendations are provided by tracking the user’s overall network experience over a period of time along with crowdsourced anonymised network data from users around their location and user ratings for the operator in that location. It also takes user’s overall travel profile to provide these recommendations. Bill claims that they have already collected over 0.5 million network data points from these sources until now.

BillBachao Dashboard BillBachao Plans

We tried the app and noticed that it track various network parameters like average signal strength, network blackout time and number of weak signal calls over three days to suggest a better network. The app screenshots suggests that it also tracks the network fluctuations between 3G and 2G networks along with data speeds for providing these recommendations.

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Tariff recommendations

Based on their mobile usage, the app allows users to browse through tariffs that offers similar or higher usage cap at lower costs. One can tap on any plan of their preference to view the plan details and save them offline to request it at a local store or from the operator. We noticed that some of the plans also have the option to directly call the operator helpline to request these plans.

BillBachao tariff plans

Bill mentioned that these plans are refreshed on a daily basis, so as to provide consumers with the latest tariffs. However, they don’t source these plans directly from the operator, rather they get unstructured data inputs from different sources including telco stores and channel inputs among others, which is then converted into structured data and presented to the consumers.

We are curious to see how BillBachao extends this feature in the forthcoming future. One of the possibilities could be tying up with telcos to enable users activate a plan directly from the app.

One-click VAS deactivation & DND activation

Bill Bachao also has a dedicated section called “Time saving tips” that allows users to activate DND (Do Not Disturb), check their prepaid balance or postpaid due date, request data settings and notably, deactivate all VAS services in a single click.

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Competitors: Komparify also offers an Android app called Planhound that offers a similar tariff comparison & recommendation service by measuring consumer’s mobile usage. Interestingly, it also seems to enable consumers to recharge their mobile phone thereby completing the transaction cycle.

There is also Spade Financials Services’ ConnectIndia that offers a similar tariff comparison service on the web.

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MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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