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Industry moves: GroupM, Zee Digital and Maxus India

Vikram Sakhuja appointed group strategy officer by GroupM

Vikram-SakhujaGroupM has clarified that Vikram Sakhuja is now the global group strategy officer of the company, after his previous position as global CEO was passed on to Lindsay Pattison in October this year, reports afaqs. The company had said then, that Sakhuja will remain with the group, without specifying what exactly his role in the company would be.

Sakhuja had been named Maxus CEO in 2012, before which he was CEO South Asia for GroupM, for a period of six and a half years. He had joined GroupM in 2002 as Managing Director of Mindshare Fulcrum, and was promoted to the position of Managing Director of Mindshare South Asia, and subsequently to the CEO position. He has had stints with STAR India, Coca-Cola Company India and Procter & Gamble as well.

Anjana Kshetry to head brand solutions at Zee Digital

Anjana-KshetryZee Entertainment Enterprises has appointed Anjana Kshetry as head of brand solutions at Zee Digital, reports afaqs. In her new position, Kshetry will be responsible for Zee’s digital presence and will report directly to Debashish Ghosh, chief knowledge officer at Essel Group. She will also be responsible for integration of digital and TV sales propositions, and look for brand integration opportunities in digital areas with Essel Vision.

Prior to this, Kshetry was the senior vice president, sales and brand solutions, and headed the national sales portfolio for Zee Khana Khazana. She has currently been working at Zee for around 14 years in multiple capacities, starting out in the marketing team for Zee English, and subsequently leading the national sales portfolio for Zee Face, Studio, Music and the aforementioned Khana Khazana.

Maxus India appoints Amrita Choudhary as senior investment director

amritachoudharyMaxus India has appointed Amrita Choudhary as the senior investment director for the West region, reports afaqs. In her new role, she will report to the national trading head of Maxus India, Pratik Rathod.

This is Choudhary’s second stint at Maxus, previously serving as an investment director from March 2010 to April 2013, after which she served as the senior manager of marketing at Multi Screen Media’s movie and events channel Sony Max, before moving back to Maxus. Other than this, Choudhary has also performed a stint at Star Plus and Star Gold, for Star India between October 2006 and March 2010 and served as an executive at DNA for a year before that.

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