Grofers logo

Hyperlocal delivery services provider Grofers has secured an undisclosed amount of seed funding from Sequoia Capital and Zomato founder Deepinder Goyal. The funds will be used to scale-up Grofers’ technology platform. The Gurgaon-based startup is currently operational in Delhi-NCR & Mumbai and has now extended its services to Bangalore.

Grofers

The startup has also launched an Android app called Grofers On-Demand that allows consumers & merchants to book same day deliveries in Delhi-NCR. It’s expected to be extended to Mumbai and Bangalore soon, though no fixed date has been specified yet. The startup is also expected to launch a Grofers app later this week, which will display all partner merchants located near the consumer and facilitate deliveries from them.

Grofers currently works with over 150 local merchants, including some well-known names like Le Marche, Needs, HealthKart, Sucre, and Dhobi Express among others. The company has 140 delivery personnel in the three cities it is operational in, and claims to be handling over 1500 deliveries every day, at present.

Grofer was founded in January this year by Saurabh Kumar and Albinder Dhindsa. Kumar was heading operations at Rasilant Technologies & Dhindsa was heading international operations at Zomato, before they started Grofers.

Competition: Bangalore-based Delyver.com, which recently raised over Rs 6.5 crore from an unnamed VC fund in the city, also connects offline retailers with customers in the neighbourhood. Following the recent round of funding the startup plans to expand to 20 cities by next year. AntFarm-owned Meals on Wheels, which currently only offers food delivery service, will also be adding more categories in its local delivery service including cakes & confectioneries, groceries, gifts & flowers and essential electronics like phone chargers and spike busters among others, Meals on Wheels CEO Sandeep Das had told Medianama.