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E-commerce roundup: Amazon India, Bata, FoodPanda & Snapdeal

Amazon launches Jewellery and Office and Stationery Supplies Store; Junglee to list Office Products and School Supplies

Amazon.in has launched a Precious Jewellery Store that claims to offer more than 22,000 styles of precious jewellery including necklaces, mangalsutras, earings, rings, ankets, and accessories like toe rings and gold coins from 18 national and international jewellery brands like Gitanjali group’s Asmi, Nakshatra and D’damas, Diti, Gili, Sangini, Aspen, Mehrasons, Ahilya, Bluestone and Caratlane among others.

It also claims to have exclusive tie-ups with brands like Orra, Tara Jewellers, Rose Group’s Tanya Rossi Italy collection and Gitanjali’s Nirvana & Viola Italiya collections. It has partnered GIA (Gemological institute of America) to create buying guides for diamonds, gemstones, precious metals and birthstones among others.


Earlier in the month, the company had also launched an Office and Stationery Supplies store, that claims to offer over 17,000 products across various categories like office supplies, writing instruments, paper products, student and professional art and craft supplies and office electronics among others from international and national brands including Camlin, BILT, Cross, ITC, Faber Castell, Maped, Parker, SOLO and Nightingale among others.

For students, it is offering  stationery products like pens, inks, refills, converters, pencils, crayons, geometry boxes and notebooks from brands like Camlin, Faber Castell, Kores and Classmate among others.

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Amazon owned price comparison site Junglee.com has also introduced a new Office Products and School Supplies section that aggregates relevant listings from various e-retailers. The section claims to offer more than one lakh office and school products including whiteboards, tiffin boxes, work stations, art and craft supplies, learning aides and geometry sets among others. It will also offer office electronic products like label printers, calculators, barcode scanners, projectors and currency counters among others.

Bata planning hybrid e-commerce services

Bata India is planning a hybrid click-and-pick up model or a click-and-reserve model in India by next year, where customers can choose a pair of shoes, and pick it up later from the store, reports the Times of India. Bata Shoe chairman Thomas Bata told the publication that they are aiming for 10% of its sales from the digital platform, although strangely there is no timeline for this.

He also pointed out that they have Bata club in some countries to sell shoes online, which accounts for 70% of its sales in those countries.


Tennishub.in the official merchandise partner for Aircel Chennai Open

Online tennis products store Tennishub.in has partnered Aircel Chennai Open as its official merchandise partner for the tournament, reports exchange4media. It’s worth noting that tennis player Vishnu Vardhan is the co-founder of Tennishub.in.

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For the tournament, Tennishub will offer various exclusive collectibles and memorabilia, a mini tennis court and the ACO Mascot. Tennishub says it has designed various t-shirts, caps, big balls and key chains among others for the event. The company claims to have the largest catalog of tennis products in the country, which includes several brands exclusive to its platform.

Burger King partners FoodPanda.in for online pre-orders

Burger King will be test-delivering its burgers using the Rocket Internet-backed online food delivery service FoodPanda.in in Mumbai today, prior to its official launch in the city tomorrow.

Burger King

The company says users can pre-orders burgers through FoodPanda website or mobile app and it will be delivered to them tomorrow (December 19). FoodPanda is exempting the delivery charges for these orders during this initial pilot and consumers will also get a free Burger King collectible t-shirt. Last month, Burger King had also partnered eBay India for pre-orders prior to its launch in Delhi.

Snapdeal ties-up with Hero MotoCorp for selling two-wheelers

Snapdeal.com had tied up with Hero MotoCorp for selling its two-wheelers online. Snapdeal says it started selling bikes on December 10 and claims to have sold 700 bikes within 72 hours. The bikes sold as part of this launch include Splendor, Passion, Glamour, Hunk, Xtreme, Ignitor and the Pleasure scooter.

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At the time of writing this article, Snapdeal is however not offering these bikes, rather it is offering various electric bikes from Honda including Zion, Optima, Cruz, Wave Dx and Maxi among others, ranging from Rs 35,000 to Rs 41,000.

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