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DQ Entertainment raises $50 million to develop content for kids

DQentlogoHyderabad-based entertainment production and distribution company DQ Entertainment(DQE) has raised $50 million through convertible bonds to fund the development of over 20 intellectual properties and co-production projects in the pipeline for the next two years.

Earlier in August the board of directors at DQE had said that the company is looking to secure funding for new projects, most of them which are children and family-oriented animation series for TV and digital distribution. DQE currently has a production order book worth $63 million. Some of the projects in production  include Robin Hood, Peter Pan, Lassie, Miles from Tomorrow Land, Popples and Seven Dwarfs & Me. It also has secured a number of global broadcast deals with as Rai Cinema (Italy), DEA (Italy), Viacom 18 (India) and Univision (USA & Puerto Rico).

Earlier in November, the company also started two new YouTube channels Power Kids and Tiny Toonz in association with a multi-channel network (MCN), Whacked Out! Media. DQE is also launching its content and games on Google Play Store, Amazon and iTunes. DQE said its digital strategy will target all platforms including apps, tablets, smartphones, social media and YouTube and monetize its content.

Other  digital content for kids entertainment in India

  • Rajshri Entertainment has launched an animated nursery rhymes video channel called Peekaboo. Peekaboo videos will be available on YouTube, MSN, Dailymotion, VuClip and DigiVive.
  • Sony Music had alsolaunched an online channel for children called ‘Mad Stuff With Rob‘. The channel will feature art workshops, teach kids ways to recycle and reuse and more. Here’s the link to Mad Stuff With Rob’sYouTube channel.
  • Edutainment TV channel Da Vinci Learning had partnered with Airtel Digital TV, Siticable and Digicable to offer shows like Kid Detectives, Lab Rats Challenge, Logo Animation, and Indent Kid among others, in January this year.

Terms of the bonds

DQ Entertainment (Mauritius), the promoter and holding company of DQE, executed the bond deal. The bonds carry a coupon rate of 6.5% per annum, payable semi-annually with a  maturity period of five years. The bonds can be converted into ordinary shares of DQE Mauritius. The conversion of the full $50 million of bonds would currently equate to 56.5% of DQE Mauritius on a fully diluted basis.

The bonds can be drawn down in two tranches, the first of which is for $35 million and will be drawn down immediately, while the second tranche of $15 million can be drawn down at the option of the Investor within 12 months thereof, a company statement said.

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