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Concept Communication buys majority stake in Liqvd Asia

Note: We're off for the year. So a quick update, as a part of our Holiday Wire: Concept Communication has acquired a majority stake in Liqvd Asia, an experiential digital marketing company. Liqvd Asia's two founders Arnab Mitra and Zubin Nalawalla "along with their team of 28 will become an integrated part of the Concept Group driving the digital mandate in the country & some other selected markets of Asia." Liqvd Asia was started in 2013, and has clients like Celkon Mobile, Axis Bank, Benetton, LifeCell, Lonely Planet, Sennheiser, Kalpataru, Glanbia plc and Adidas Originals. The Press Release: Concept Communication acquires majority stake in LIQVD ASIA Mumbai, December 22, 2014: Concept Communication Ltd announced that it has acquired a majority stake in Liqvd Asia, an experiential digital marketing company. With this, the two founding members of Liqvd Asia - Mr. Arnab Mitra and Mr. Zubin Nalawalla along with their team of 28 will become an integrated part of the Concept Group driving the digital mandate in the country & some other selected markets of Asia. As Asia’s first experiential multicultural marketing entity, Liqvd Asia started operations in 2013. Its clients include Celkon Mobile, Axis Bank, Benetton, LifeCell, Lonely Planet, Sennheiser, Kalpataru, Glanbia plc and Adidas Originals. In just over a year & a half, LIQVD ASIA has already established itself as a strong contender in the Digital ideas space. The company is headquartered in Mumbai and has a presence in Singapore as well. Commenting on the acquisition, Mr. Vivek Suchanti,…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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