Amagi Media, which delivers geo-targeted television advertising, has rolled out its ad monetization platform to Europe and Middle East. The company claims this platform has been designed for TV broadcasters who airs programmes outside its origin country, allowing them to replace ad breaks on satellite feeds with local ads.

The company mentions that its satellite receiver can store ads and replace the watermarked ads locally based on a pre-determined playlist. The entire workflow can be managed remotely through a cloud interface. It claims to have successfully monetised ad inventory for large TV networks in countries like Singapore and other Asia Pacific countries.


In May this year, Amagi had roped in Zee Media’s Jitesh Rajdeo as its director – sales and alliances for India and neighbouring countries. He was responsible for managing sales and revenue from broadcasters & advertisers from India and globally. Back then, Amagi co-founder Srinivasan K.A had told Medianama that they have been exploring non-Indian territories by offering its technology as a service to broadcasters in Europe, Singapore, Africa and South America through partners. He said –

“The main challenge here lies in establishing our brand name in the technology broadcast space. People are not used to seeing technology sellers in broadcast from India, and it has taken time to build our credibility in other markets”

In India, Amagi works with broadcasters like Zee Network, TV18 group and Times Group among others. It claims to have tie ups with more than 2,000 advertisers, of which prominent ones include Hindustan Unilever, PepsiCo, P&G, ICICI Bank, Shoppers Stop, Uninor, Myntra and Lenskart among others. It had raised Rs 30 crore from Mayfield Fund and existing investors, Nadathur Group and Ojas Ventures in July 2013, adding to the Rs 37 crore from Nadathur Group and Ojas Ventures in 2011.

Other players in this segment include SureWaves that had raised Rs 35 crore from Canaan Partners & others in January this year and Rediff’s VuBites.