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Amagi rolls out its ad monetization platform in Europe & Middle East

Amagi Media, which delivers geo-targeted television advertising, has rolled out its ad monetization platform to Europe and Middle East. The company claims this platform has been designed for TV broadcasters who airs programmes outside its origin country, allowing them to replace ad breaks on satellite feeds with local ads. The company mentions that its satellite receiver can store ads and replace the watermarked ads locally based on a pre-determined playlist. The entire workflow can be managed remotely through a cloud interface. It claims to have successfully monetised ad inventory for large TV networks in countries like Singapore and other Asia Pacific countries. In May this year, Amagi had roped in Zee Media's Jitesh Rajdeo as its director – sales and alliances for India and neighbouring countries. He was responsible for managing sales and revenue from broadcasters & advertisers from India and globally. Back then, Amagi co-founder Srinivasan…

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