wordpress blog stats
Connect with us

Hi, what are you looking for?

Amagi rolls out its ad monetization platform in Europe & Middle East

Amagi Media, which delivers geo-targeted television advertising, has rolled out its ad monetization platform to Europe and Middle East. The company claims this platform has been designed for TV broadcasters who airs programmes outside its origin country, allowing them to replace ad breaks on satellite feeds with local ads.

The company mentions that its satellite receiver can store ads and replace the watermarked ads locally based on a pre-determined playlist. The entire workflow can be managed remotely through a cloud interface. It claims to have successfully monetised ad inventory for large TV networks in countries like Singapore and other Asia Pacific countries.

cmn-TV

In May this year, Amagi had roped in Zee Media’s Jitesh Rajdeo as its director – sales and alliances for India and neighbouring countries. He was responsible for managing sales and revenue from broadcasters & advertisers from India and globally. Back then, Amagi co-founder Srinivasan K.A had told Medianama that they have been exploring non-Indian territories by offering its technology as a service to broadcasters in Europe, Singapore, Africa and South America through partners. He said –

“The main challenge here lies in establishing our brand name in the technology broadcast space. People are not used to seeing technology sellers in broadcast from India, and it has taken time to build our credibility in other markets”

In India, Amagi works with broadcasters like Zee Network, TV18 group and Times Group among others. It claims to have tie ups with more than 2,000 advertisers, of which prominent ones include Hindustan Unilever, PepsiCo, P&G, ICICI Bank, Shoppers Stop, Uninor, Myntra and Lenskart among others. It had raised Rs 30 crore from Mayfield Fund and existing investors, Nadathur Group and Ojas Ventures in July 2013, adding to the Rs 37 crore from Nadathur Group and Ojas Ventures in 2011.

Other players in this segment include SureWaves that had raised Rs 35 crore from Canaan Partners & others in January this year and Rediff’s VuBites.

You May Also Like

News

Airtel on Wednesday announced its own ad platform, Airtel Ads, in a virtual press conference. Terming its new product “powerful brand engagement solution”, the...

News

The Indian Space Research Organisation and MapMyIndia on Thursday signed a memorandum of understanding (MoU) for developing location based software services and AI-based solutions,...

News

Google is adding new controls that will let users choose to see fewer gambling and alcohol ads. The feature will first be launched on...

News

By Abir Roy, Ishaan Chakrabarti, and Vivek Pandey In today’s digitised economy, consumers often come across seemingly free services online, finding themselves providing their...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ