wordpress blog stats
Connect with us

Hi, what are you looking for?

,

Viber goes social with public chats feature

Viber  has gone social and has introduced a new public chats service where users can follow and interact with personalities, Vibercelebrities and brands. These public chats, which are essentially group chats viewable by anyone on the service, allow only a limited number of users to post messages, pictures, stickers and videos.

Public chats can have 99 participants who can  send messages in the chat and change the chat’s information. There can be any number of followers who can only view the chats and not edit or contribute in anyway. Public chats will be available for iOS and Android users first.

Some of the celebrities Viber has taken on board in India, its biggest user base with 33 million, are  Anushka Sharma, Ranveer Singh, Arjun Kapoor, Sonu Nigam, Shaan, Sachin Tendulkar, Virat Kohli, Rohit Sharma, Shikhar Dhawan, and Saina Nehwal. Viber boasts a unique user base of 460 million. Note that WhatsApp, Viber’s direct competitor in India, has a user base of 70 million in India and a global user base of 600 million.

Our take: Viber is looking at the new feature as a way to attract more celebrities and brands as a more effective marketing tool. But  allowing users to talk directly and question celebrities and brands can be disastrous even if the conversation is one-sided, i.e. the celebrities get to choose which question to respond to. There is evidence that this can go horribly wrong as evidenced in Priyanka Chopra’s disastrous Reddit AMA.  Viber says that it does have plans to control trolls on the feature, but sometimes it could be used to suppress a question that needs to be asked.

Maybe Viber could take a leaf out of Snapchat’s book and send out short promotional video messages if it is looking at a new marketing tool?

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ