wordpress blog stats
Connect with us

Hi, what are you looking for?

Urban Ladder acqui-hires BuyNBrag to strengthen its home decor biz

urbanladder-logo

Bangalore-based online furniture store Urban Ladder has acqui-hired the Delhi based startup BuyNBrag, reports the Times of India. With this deal, BuyNBrag co-founder Prithvi Raj Tejavath will join UrbanLadder as its VP of Home Decor, along with other team members of the company.

Launched in 2012, BuyNBrag was an online marketplace for home decor and furniture products. It offered products across various categories like modern & contemporary furniture, dining sets, home decor and gifts & collectibles among others.

Post this deal, Tejavath, along with some other members of his team will relocate to Urban Ladder’s Bangalore headquarters. The site is also under maintenance at the time of writing this article, indicating that it is likely shut.

Earlier in the month, Urban Ladder had raised undisclosed amount of investment from Tata Sons Chairman emeritus Ratan Tata. It had also raised $21 million from Hong Kong-based Steadview Capital and existing investors SAIF Partners and Kalaari Capital in July this year.

UL Labs: In August this year, Urban Ladder had launched ‘UL Labs’, an initiative to work with digital startups from around the globe to develop solutions in various aspects of furniture buying. Urban Storage, a wardrobe configurator app, was the first product released under the initiative. The app let users choose different models, configurations, designs and finishes of a wardrobe and check the pricing relevant to their configuration.

Advertisement. Scroll to continue reading.

Following this, it had launched an augmented reality app called Living Spaces earlier in the month. The company had partnered with the Bangalore based startups Whodat and House of Blue Beans to launch this app.

The company had also introduced home trials for sofaswhere users can apparently get up to 3 single seaters delivered to their home to try. This service is currently available for free, although it typically costs Rs 499.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ