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Urban Ladder acqui-hires BuyNBrag to strengthen its home decor biz

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Bangalore-based online furniture store Urban Ladder has acqui-hired the Delhi based startup BuyNBrag, reports the Times of India. With this deal, BuyNBrag co-founder Prithvi Raj Tejavath will join UrbanLadder as its VP of Home Decor, along with other team members of the company.

Launched in 2012, BuyNBrag was an online marketplace for home decor and furniture products. It offered products across various categories like modern & contemporary furniture, dining sets, home decor and gifts & collectibles among others.

Post this deal, Tejavath, along with some other members of his team will relocate to Urban Ladder’s Bangalore headquarters. The site is also under maintenance at the time of writing this article, indicating that it is likely shut.

Earlier in the month, Urban Ladder had raised undisclosed amount of investment from Tata Sons Chairman emeritus Ratan Tata. It had also raised $21 million from Hong Kong-based Steadview Capital and existing investors SAIF Partners and Kalaari Capital in July this year.

UL Labs: In August this year, Urban Ladder had launched ‘UL Labs’, an initiative to work with digital startups from around the globe to develop solutions in various aspects of furniture buying. Urban Storage, a wardrobe configurator app, was the first product released under the initiative. The app let users choose different models, configurations, designs and finishes of a wardrobe and check the pricing relevant to their configuration.

Following this, it had launched an augmented reality app called Living Spaces earlier in the month. The company had partnered with the Bangalore based startups Whodat and House of Blue Beans to launch this app.

The company had also introduced home trials for sofaswhere users can apparently get up to 3 single seaters delivered to their home to try. This service is currently available for free, although it typically costs Rs 499.

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