Twitter has partnered the Board of Control for Cricket in India (BCCI) to launch a cricket-focused timeline for its Android app. The new timeline feature will be available to Android Twitter app users in India during the ongoing India vs Sri Lanka ODI series. Users will be prompted at the Twitter home screen to view the new timeline on match days. This timeline will comprise of tweets that follow conversations about the match, and tweets with the official series hashtag, letting fans across the country engage with each other. Interested users can directly find the timeline by searching for the hashtag #IndvsSL on Twitter. Tweets from @BCCI will also feature on timeline as an exclusive tab during live matches. Twitter India market director Rishi Jaitly, hinted at additional #Cricket timeline experiences for the Twitter Android app soon. BCCI and Twitter had tied-up in the past when they launched the #ThankYouSachin campaign in November last year. The initiative had received a positive response after the hashtag crossed 3 million tweets in just 12 days. Similarly, Extraaa Innings had started using a Tweet to Unlock and Twitter Mirror feature during its IPL broadcast on Sony Max and Six. The feature is similar to the promotions feature on Facebook, where content can be viewed only after ‘liking’ a page. The program also used Twitter’s video app Vine to upload short real-time clips on "making of the show". Twitter in India: - Star Sports had partnered Twitter Amplify to find a larger audience for its content, with Vodafone…
- MediaNama Daily: It’s not you, it’s your data January 28, 2023
- Why is Google not fully complying with India’s orders, MapmyIndia CEO asks January 27, 2023
- Unique Identification Authority of India working on age verification through e-KYC January 27, 2023
- Views: Why India’s “indigenous” smartphone operating system BharOS is overhyped January 27, 2023
- Here’s why Twitter employees’ access to its ‘God Mode’ function is a problem January 27, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...