Media and entertainment company KSS Limited (formerly K Sera Sera Limited) has tied-up with TV18 Broadcast Ltd for its Network18Gujarati business channel CNBC Bajar, the company informed BSE.


The company said it will air several programs and host investor education conferences in partnership with the news channel.

Shortly after the election of Prime Minster Narendra Modi and Reliance Industries’ takeover of Network 18, the company launched the country’s first Gujarati business channel aimed at “India’s most vibrant community, dedicated to the original entrepreneurs and global Indians.”

The channel’s coverage offers a mix of live trading news from the Bombay Stock Exchange, National Stock Exchange, commodities, currencies, personal finance, entrepreneurship. CNBC Awaaz editor-in-chief Sanjay Pugalia holds the same position in Bajar and the channel has a team of 40 journalists based out of Mumbai, Ahmedabad, Vadodara, Surat and Rajkot. According to this source-based report, the channel had an initial investment of Rs 10-12 crore.

Network 18 posted a loss of Rs 36.47 crore in the second quarter of FY15 compared to Rs 1,021.88 crore loss in the preceding quarter. It’s however worth noting that the previous quarter loss includes a one-time exceptional item of Rs 1,045.3 crore.

KSS Limited owns business in film production and distribution, cineplexes, projection technologies and mining and natural resources.