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Rocket Internet-backed ridesharing service Tripda has launched its operations in India, reports The Times of India. With this, the company is now present in 12 countries including Singapore, Malaysia and Taiwan.

Tripda country head Nitin Bhushan told the publication that they will initially focus on Mumbai, Pune, Bangalore and Delhi, although any one outside these cities will also be able to use the service. It is currently available on the web and through mobile apps across iOS & Android.

Tripda allows users to enter a pickup location and a drop-off location to find & book a ride. One can sort the available rides based on proximity, time or price and filter these rides based on price and car type and whether the trip is a ladies-only or not, in a bid to address privacy concerns. One also need to sign up for the service through Facebook to book a ride.

One can also offer rides by registering their vehicle and providing details like car brand, model and number of seats available among others. The site auto populates a suggested price based on the route entered by the driver which one can either increase or decrease based on their preference and publish the offer.

Competition: The service competes with GSF-backed Ridingo and SmartMumbaikar which offers similar ride sharing services. In July this year, French ride-sharing service BlaBlaCar had also stated plans of entering the India market after raising $100 million from Index Ventures & others. Uber does offer ride sharing in select markets, but the service is not available in India yet.

Our take and trust factor: One of the biggest challenges Tripda would face is making sure that the rides are safe and establish trust between carpoolers. You also need to have a large number of participants to make sure the model works so that customers can choose what kind of ride they want. Customers may also find an easy way out to travel between cities and book a bus online.

Although Tripda may have some good things going for it and can turn carpooling into a social activity, as passengers will have to interact with each other rather than making a journey in silence on a bus. If people are comfortable hooking up on Tinder, then sharing a ride might not seem as weird.