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Times Internet buys Cricbuzz

Times of India Group's digital arm Times Internet has acquired a majority stake in the online cricket site CricBuzz for an undisclosed amount, reports, well, The Times of India. While the terms of the deal weren't disclosed, Times Internet will be merging CricBuzz with its newly launched cricket site GoCricket. Times Internet mentions that it will be using CricBuzz's expertise in the cricket segment along with its editorial content across text, photos, and videos to build a "great user experience around cricket." Readers should note that apart from the media business, Cricbuzz also has a services business, wherein it provides Cricket scores to multiple entities, including portals, mobile VAS companies and telecom operators. It's not clear whether Times Internet also retain the CricBuzz brand considering it is a better known brand among consumers, as compared to GoCricket which is only few months old. Although, frankly GoCricket is a better name as compared to CricBuzz. Times of India joins the battle over the right to publish live Cricket scores and commentary With this acquisition, the Times of India has joined the battle with STAR India, over the ownership of Cricket scores, and the freedom for media businesses to provide live commentary. Star India had taken CricBuzz founder Piyush Agarwal to court, along with OnMobile over reporting of Cricket Scores in September 2012. The case is now at the Supreme Court of India, after STAR had lost at the division bench level. It had also filed a fresh case against CricBuzz in March this year. To understand how STAR is claiming rights over…

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