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Times Internet buys Cricbuzz

Times of India Group's digital arm Times Internet has acquired a majority stake in the online cricket site CricBuzz for an undisclosed amount, reports, well, The Times of India. While the terms of the deal weren't disclosed, Times Internet will be merging CricBuzz with its newly launched cricket site GoCricket. Times Internet mentions that it will be using CricBuzz's expertise in the cricket segment along with its editorial content across text, photos, and videos to build a "great user experience around cricket." Readers should note that apart from the media business, Cricbuzz also has a services business, wherein it provides Cricket scores to multiple entities, including portals, mobile VAS companies and telecom operators. It's not clear whether Times Internet also retain the CricBuzz brand considering it is a better known brand among consumers, as compared to GoCricket which is only few months old. Although, frankly GoCricket is…

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