Update: TaxiForSure has informed Medianama that their customer care head personally addressed the issues reported by Anand Ramachadran (@bigfatphoenix), and that the driver in question was removed from their system. Ramachandran also posted on his blog that TaxiForSure had called him and informed him that strict action would be taken against the driver. The other TaxiForSure customer, Nandita Iyer (@saffrontrail), who had complained about a similar experience also tweeted that TaxiForSure had assured her that the complaint was being taken seriously and action would be taken. TaxiForSure told this publication that this issue has also been resolved. Yesterday: As TaxiForSure gets set to launch its low-cost taxi service, it needs to look into what appears to be a disastrous consumer experience. Earlier this month, a Bangalore-resident Anand Ramachandran (@bigfatphoenix) was apparently profusely abused and threatened by a TaxiForSure driver after he asked the driver to make a detour on the way to the airport. As per the customer’s account of the incident, he seems to have provoked the driver’s outburst. However, the driver’s behaviour (even under provocation) was unacceptable in the service industry. He could have demanded an apology or even put the customer in touch with his supervisor and reported the incident, but we feel he crossed a line by threatening to kill the customer. What’s even more worrying is TaxiForSure’s response. The Bangalore-based cab booking service just sent an automated SMS that read: "Apologies for not living up to your expectations. We are continuously improving & will make sure we resolve the…
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