Online marketplace Snapdeal has partnered alternate delivery channel provider FINO PayTech to launch assisted e-commerce centres in semi-urban, rural and low-income residential areas across India. Snapdeal plans to set up such FINO PayTech-operated assisted e-commerce outlets or kiosks across 70,000 rural areas in 65 cities by end of the current financial year. The first set of assisted e-commerce outlets will come up at Dharavi in Mumbai, Varanasi, Valsad in Gujarat, and urban villages in Noida, Gurgaon, Hyderabad and Jaipur. Interestingly, an The Economic Times report mentions that Snapdeal will be setting up 5000 such kiosks by the end of next year. The report also mentions that during pilot runs of these kiosks Snapdeal witnessed average purchase ticket size of Rs 1400, as compared to Rs 2000 in urban areas. How it works Snapdeal has created a curated list of over 1000 products, including speakers, juicers, solar lanterns, diner sets, camera and mobile phones among others, which only the FINO agents can log into. Customers can browse through products on offer and the FINO agents can place orders on their behalf. Once the order is confirmed the FINO agent will collect the payment. Snapdeal will deliver the product(s) to the outlets and FINO PayTech will then deliver it to the customers. Our take This initiative is likely to address two key problems faced by e-commerce platforms in India – accessibility & customer reluctance towards online payments. While most e-commerce marketplaces have tie-ups with third-party logistics service providers and have set up in-house…
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