In a significant development in the nascent YouTube MCN (Multi Channel Network) space in India, YouTube India star Shraddha Sharma has won her case against the YouTube MCN Culture Machine in the Bombay High Court, reports Radio and Music. Sharma was earlier taken to court by Culture Machine over an alleged breach of contract. The Bombay High Court order, a copy of which is with Medianama, has directed Culture Machine to handover the admin rights of Sharma's YouTube channel Shraddharockin to her. In an emailed response to MediaNama, a Culture Machine spokesperson said: Our endeavor has always been to promote talent through Channels. We have helped build reach, viewership and loyalty for every talent that has signed on with us. We take pride that we have provided Shraddha with a platform which has enabled her talent to reach the world and build her imagery. We wish her all the best in the future. Sharma had earlier mentioned that Culture Machine had filed a case against her following her decision to not renew the agreement with them. Culture Machine co-founder Sameer Pitalwalla had told in an emailed response to Medianama that they had signed a contract with Sharma which she had breached. Following this, Sharma had launched another channel called SupagirlShraddha. While we are not familiar with specifics of Sharma's contract, the Bombay HC order suggests that the primary issue between Sharma and Culture Machine was over the right of first refusal clause in her contract. The Radio and Music report mentions that a district court had earlier dismissed Culture…
- MediaNama Daily: We are not so certain about the CERT-In rules March 22, 2023
- How many crypto exchanges registered with India’s FIU following government notification? March 21, 2023
- Final Call: Exploring User Verification, 23rd Mar, 2023, Delhi #Ad March 21, 2023
- Why is Twitter’s move to withhold accounts amid internet shutdown in Punjab problematic? March 21, 2023
- RTI: No details on how many entities have complied with CERT-In’s cybersecurity directions March 21, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...