wordpress blog stats
Connect with us

Hi, what are you looking for?

Culture Machine asked to return YouTube India star Shraddha Sharma’s channel

In a significant development in the nascent YouTube MCN (Multi Channel Network) space in India, YouTube India star Shraddha Sharma has won her case against the YouTube MCN Culture Machine in the Bombay High Court, reports Radio and Music. Sharma was earlier taken to court by Culture Machine over an alleged breach of contract. The Bombay High Court order, a copy of which is with Medianama, has directed Culture Machine to handover the admin rights of Sharma's YouTube channel Shraddharockin to her. In an emailed response to MediaNama, a Culture Machine spokesperson said: Our endeavor has always been to promote talent through Channels. We have helped build reach, viewership and loyalty for every talent that has signed on with us. We take pride that we have provided Shraddha with a platform which has enabled her talent to reach the world and build her imagery. We wish her all the best in the future. Sharma had earlier mentioned that Culture Machine had filed a case against her following her decision to not renew the agreement with them. Culture Machine co-founder Sameer Pitalwalla had told in an emailed response to Medianama that they had signed a contract with Sharma which she had breached. Following this, Sharma had launched another channel called SupagirlShraddha. While we are not familiar with specifics of Sharma's contract, the Bombay HC order suggests that the primary issue between Sharma and Culture Machine was over the right of first refusal clause in her contract. The Radio and Music report mentions that a district court had earlier dismissed Culture…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ