In a significant development in the nascent YouTube MCN (Multi Channel Network) space in India, YouTube India star Shraddha Sharma has won her case against the YouTube MCN Culture Machine in the Bombay High Court, reports Radio and Music. Sharma was earlier taken to court by Culture Machine over an alleged breach of contract. The Bombay High Court order, a copy of which is with Medianama, has directed Culture Machine to handover the admin rights of Sharma's YouTube channel Shraddharockin to her. In an emailed response to MediaNama, a Culture Machine spokesperson said: Our endeavor has always been to promote talent through Channels. We have helped build reach, viewership and loyalty for every talent that has signed on with us. We take pride that we have provided Shraddha with a platform which has enabled her talent to reach the world and build her imagery. We wish her all the best in the future. Sharma had earlier mentioned that Culture Machine had filed a case against her following her decision to not renew the agreement with them. Culture Machine co-founder Sameer Pitalwalla had told in an emailed response to Medianama that they had signed a contract with Sharma which she had breached. Following this, Sharma had launched another channel called SupagirlShraddha. While we are not familiar with specifics of Sharma's contract, the Bombay HC order suggests that the primary issue between Sharma and Culture Machine was over the right of first refusal clause in her contract. The Radio and Music report mentions that a district court had earlier dismissed Culture…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...