Shemaroo LogoBollywood content aggregation company Shemaroo Entertainment has partnered the music distribution platform The Orchard, to distribute and market its music catalogue on iTunes in the Middle East & North Africa (MENA) region.

Shemaroo Entertainment had previously tied-up with The Orchard to distribute its music content in Latin & North America, Europe and Asia Pacific regions, earlier this year. It allowed Orchard to distribute Shemaroo’s music catalogue on over 100 digital platforms, including Spotfiy, iTunes, Rhapsody, Virgin, eMusic, FR, Amazon Digital Services Inc, rDio, MediaNet, and xBox Music among others.

The collection shared by Shemaroo under these deals will include various film and non-film songs across genres like pop, folk, sufi, kid’s music, qawwalis and other regional music. According to the company, these deals will let Indians living abroad an option to listen to local language songs in over 22 regional languages including Marathi, Punjabi, Bhojpuri, Bengali and Gujarati along with Hindi and others.

Content tie-ups: In India, Shemaroo claims it currently works with various online streaming platforms like Saavn, Gaana, and Hungama among others, to distributed its content. The company also powers the Re 1 WAP store for Reliance Communications and offers the interactive devotional service iDarshan for Airtel Digital TV. Note that the company had also partnered with MTS India to offer its devotional service ‘iDivine‘ as a value added service for MTS MBlaze subscribers in September last year.

Digital distribution tie-ups: This year digital Rajshri Entertainment, Saregama & Aditya Music have all tied-up with Believe Digital for distribution of their music catalogue across international digital platforms, including iTunes, Spotify, Amazon, Deezer and Pandora among others.