Music-streaming application Saavn has partnered with online retailer Snapdeal.com, to offer Android users making purchases through Snapdeal’s mobile site free subscriptions to their premium service for two months.
Snapdeal shoppers who use an Android device will automatically receive a promotional code for Saavn Pro and a prompt to download the Saavn Android app. Saavn Pro gives users access to the service’s catalog of music across multiple devices and also offers offline listening. No word on when iOS users will get a similar offering.
Saavn Pro is priced at Rs 220 per month, while its competition in India Gaana+ is priced at Rs 110 per month and is available on iOS and Android. Hungama meanwhile offers a monthly subscription service at Rs 99 (through operator billing) and Rs 110 (through Google Wallet) and it allows unlimited ad-free streaming of full length songs and videos.
Competition from YouTube: But Saavn’s biggest competition will come from YouTube as earlier this month it rolled out its music streaming solution on its app and website. Though it’s just seems like the service added a button to the existing app, the service does generate a dedicated playlists based on your tastes in music. On first impressions it does give a good listening experience (I’m listening to it right now while typing this out) and the playlists throw up a good mix of familiar favourites that you like and new song discovery.
YouTube too is working on a paid service called Music Key and it was rolled out in the US, UK, Ireland, Spain, Italy, Finland and Portugal. Music Key will also provide offline and ad-free listening for $9.99. YouTube is also looking to expand on its existing massive catalog of music for -video-free songs and has been signing up with record companies for the same.
But Saavn will have to build up its user base to take on YouTube and its deal with T-Series might help it get a more secure footing in the business as Bollywood music still reigns supreme. Earlier this year, Saavn acquired the rights to stream over 133,000 tracks from T-Series catalogue on mobile. Saavn had also signed licensing agreements with music recording the publishing companies EMI and Warner Music to add 8 lakh international tracks to its catalog.
Corrigendum: An earlier version of this story erroneously stated that T-Series is not on Gaana. It is, and our apologies for the error.