wordpress blog stats
Connect with us

Hi, what are you looking for?

Rightster to manage Lehren’s YouTube channels

lehren-rightsterBollywood-focused media network Lehren Networks has partnered with cloud-based video distribution and monetization network Rightster, which will see Rightster manage Lehren’s portfolio of YouTube channels. The companies had earlier signed an agreement under which Rightster syndicates Lehren’s video content across Rightster’s publisher network.

As per the current deal, Rightster will be responsible for audience development and monetization of Lehren’s entire network of over 77 YouTube channels, including movie, kids, music and celebrity verticals. The partnership will also allow Rightster to expand its client base in the Asia-Pacific region, which it services through its offices in New Delhi, Bangalore, Sydney and Singapore.

Overall, Lehren Networks currently claims to have over 100,000 videos live across various digital platforms including Yahoo, YouTube, MSN India, The Times of India, DailyMotion, VuClip, Box TV and Rediff among others. The network also claims to have rights to over 2000 regional and Bollywood movies, and distributes over 2 hours of new content everyday. Lehren also claimed that it has received over 1 billion views to date and adds 3 million views per day across platforms.

Rightster is a YouTube Multi-Channel Network (MCN) that currently provides various video content solutions for news, fashion, sports, entertainment and music, and video monetization through online publishers, media agencies and brands, and YouTube solutions. It currently lists Sntv, Mercedes Benz FashionWeek, The Guardian, Splash, Conde Nast, Yahoo, Paramount and Warner Brothers among others, as its clients.

Lehren-MSN deal: Last month, Lehren had inked a deal with Microsoft to feature its content on the recently revamped MSN India. It currently offers a mix of Bollywood, Indian television shows and celebrity-focused videos on MSN. Rajshri Enterntainment had also signed a similar deal with MSN India.

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.


This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.


It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...


Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ