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Reliance Retail launches an online grocery store

reliancefreshdirectlogoReliance Industries retail arm Reliance Retail has launched an e-commerce store called RelianceFreshDirect.com to delivery grocery products in some neighborhoods of Mumbai, reports the Times of India. Earlier this year, the company had mentioned in its annual report that it will launch e-commerce stores in the coming year.

The TOI reports says that Reliance Retail had carried out a pilot project for Reliance FreshDirect at its Reliance Corporate Park office in Navi Mumbai over the past few months, where around 10,000 employees availed its facilities through the website. The platform is expected to sell vegetables, fruits, groceries, dairy products, confectionery products, packaged food and personal care products to the residents of Navi Mumbai, South Mumbai and parts of Thane.


To use the service, residents of the aforementioned areas have to first register on the website. On registration the service checks if it delivers at the user’s pin code. Deliveries can be scheduled to be delivered between a particular time slot, and are free for orders above Rs 750. The website also features a ‘My List’ feature to save a personal list of products. Along with the above mentioned goods, the website currently also offers various bakery products, drinks, household goods and specialty items, and lists various offers in a separate category.

As of now, Reliance FreshDirect accepts payments through net banking, store credit, sodexo and accor meal coupons, credit/debit cards and cash on delivery. The company also accepts credit/debit cards payments on delivery via an mPOS solution, at select locations. As for the return policy, it currently has a “no question asked policy for returns & refund” and the amount is refunded via credit, store credit account, or through the payment method used by the user, although the company says it does not make cash refunds.

There’s no information on if and when Reliance Retail would extend its home delivery service to other locations in Mumbai and other cities across India.

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Other developments

– In September, discount coupon website Mydala.com had launched a grocery vertical for its website and mobile app. The website claims the service will allow shoppers to view offers on grocery items from local kirana stores.

– In August, Naspers-owned online marketplace Tradus.com had pivoted to become an online grocery-only store. The company had previously started selling groceries by tying up with local sellers in April this year. Consumers could order groceries such as dal, rice, sugar, tea to dry fruits from local sellers through this service. It was initially available only in Delhi, and seems to have rolled out to Mumbai, Faridabad, Ghaziabad, Gurgaon, Noida and Bangalore in the past few months.

– Mumbai-based online grocery store EkStop had raised an undisclosed amount in funding from Unilazer Ventures, UTV founder Ronnie Screwvala’s investment company, in January this year. The company currently offers its services only in Mumbai and claims to have partnerships with more than 500 brands for daily essentials such as groceries, household supplies, personal care products, healthcare products and stationery.

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