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Reliance Retail launches an online grocery store

Reliance Industries retail arm Reliance Retail has launched an e-commerce store called RelianceFreshDirect.com to delivery grocery products in some neighborhoods of Mumbai, reports the Times of India. Earlier this year, the company had mentioned in its annual report that it will launch e-commerce stores in the coming year. The TOI reports says that Reliance Retail had carried out a pilot project for Reliance FreshDirect at its Reliance Corporate Park office in Navi Mumbai over the past few months, where around 10,000 employees availed its facilities through the website. The platform is expected to sell vegetables, fruits, groceries, dairy products, confectionery products, packaged food and personal care products to the residents of Navi Mumbai, South Mumbai and parts of Thane. To use the service, residents of the aforementioned areas have to first register on the website. On registration the service checks if it delivers at the user’s pin code. Deliveries can be scheduled to be delivered between a particular time slot, and are free for orders above Rs 750. The website also features a ‘My List’ feature to save a personal list of products. Along with the above mentioned goods, the website currently also offers various bakery products, drinks, household goods and specialty items, and lists various offers in a separate category. As of now, Reliance FreshDirect accepts payments through net banking, store credit, sodexo and accor meal coupons, credit/debit cards and cash on delivery. The company also accepts credit/debit cards payments on delivery via an mPOS solution, at select locations. As for the return policy,…

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