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Publicis Groupe to acquire digital marketing agency Sapient for $3.7 Bn

French advertising and public relations company Publicis Groupe has signed a definitive agreement to acquire NASDAQ-listed digital marketing and consulting firm Sapient in an all-cash deal for $3.7 billion. As part of the agreement, Publicis is paying Sapient $25 per share, which is 44% higher than Sapient’s closing stock price of $17.32 per share on October 31, 2014. The transaction is expected to close in Q1 2015. Interestingly however, Sapient shares shot up by 42% to $24.60 post this announcement. Post acquisition, Sapient will become a wholly owned subsidiary of Publicis Groupe and the company's shares will be delisted from NASDAQ. Publicis mentions that it will be creating a new platform called "Publicis.Sapient" that will combine Sapient's three divisions - SapientNitro, Sapient Global Markets and Sapient Government Services with Publicis Groupe's existing divisions like DigitasLBi, Razorfish Global and Rosetta. This platform will focus on "digital transformation at the convergence of communication, marketing, commerce and technology". Publicis Groupe Chairman & CEO Maurice Lévy mentioned that this deal will also enable them to enter new markets, expand to new verticals and create new revenue streams. India Operations: Publicis mentions that this deal will also provide them access to Sapient's talent pool in India and enable them to make use of Sapient's production infrastructure in India for digital production. An Afaqs report suggests that around 8,500 people of Sapient's 13,000-strong workforce are based in its three India offices in Bangalore, Mumbai and Gurgaon. They mainly provide back-end support and solutions to Sapient’s global clients as part of the Sapient Global Markets division. Sapient's digital marketing &…

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