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PayUMoney introduces payment button for merchants

Naspers-owned online payment solutions provider PayUMoney has introduced a ‘Pay with PayUMoney’ button for third-party merchants, which lets online shoppers complete purchases through its platform. E-tailers can embed this button on their websites or blogs, to enable payments without navigating away, through PayUMoney’s gateway. The new feature will be available to websites and blogs and other online ventures for free and can be implemented in a day. According to the company, the button will work across mobile and desktop-browser based platforms. It claims over 2180 merchants have already integrated the button on their platform. How it works After logging in to PayUMoney, the PayUMoney Button can be found under PayUMoney Tools. Here the button can be created and personalized by the merchant to match the the look and feel of their website. The platform then generates a code to be embedded in the website, which enables payments via the customized button on the merchant’s website. Pay with Amazon: Last month, Amazon had extended its ‘Pay with Amazon’ web payments service to India. Pay with Amazon was launched in October last year as an alternative to third-party payments button and credit card payments on Amazon’s partner sites. Shoppers need to login to Pay with Amazon’s Indian page and use their existing Amazon account (or create a new account) to add credit/debit card details. These card(s) show up on the payments page for purchases made on Amazon India and Junglee.com. On partner sites, shoppers need to click on the Pay with Amazon button…

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