Chinese smartphone manufacturer OnePlus has appointed Vikas Agarwal as the general manager of OnePlus India, in the run-up to the company’s India launch. Agarwal will be responsible for setting up OnePlus’s operations in the country, build a local team and launch OnePlus One in the country.
Prior to OnePlus, Agarwal was serving as Corporate Excellence Director at Ibibo Group for about an year and half. He was also the co-founder and CEO of Paras Softcom, an online retailer of lighting and electrical products and a founding member of PE fund SITQ India. He’s also had stints at Trikona Capital, Ocwen Financial Solutions and i2 Technologies.
Founded in December last year by former Oppo executive Peter Lau, OnePlus launched its first smartphone OnePlus One in April this year. It runs on a custom version of the popular Android deployment CyanogenMod dubbed as CyanogenMod 11S and has features like a 5.5 inch full HD display, quad-core Snapdragon 801 processor and 13 megapixel camera among others. OnePlus Global director Carl Pei told Indian Express that they plan to launch the 64GB variant for less than Rs 25,000 and the device will be launching “soon”. An ET report pegs the launch to be in December this year.
What’s also interesting about OnePlus is that the phone isn’t available for public purchase, rather it is sold only through an invitation system, in a possible bid to address scaling issues. Agarwal mentioned that they will be following a similar approach in India, with a India-specific invite system.
This could however turn out to be quite tricky for OnePlus considering that its competitor Xiaomi received a lot of flak for its online flash sales model wherein the devices were sold out within minutes, that led to a lot of frustrated customers who wanted to buy these phones. We are curious to see how users will adopt to this system in the country and also whether we could expect these invites to find their way to online marketplaces like eBay India.