wordpress blog stats
Connect with us

Hi, what are you looking for?

MadRat Games secures $1M from Flipkart founders and others

madratlogoBangalore-based offline & online game maker MadRat Games has raised around $1 million investment from a series of investors including Flipkart founder Sachin & Binny Bansal, Pine Labs and GlobalLogic.

Other investors who participated in this investment round include GlobalLogic founder Rajul Garg, Sanjay Singh, Tarun Upadhyay and Manoj Agarwala.

Founded in 2010 by Rajat Dhariwal, Madhumita Halder and Manuj Dhariwal, MadRat Games had previously raised $500,000 from First Light Ventures and Blume Ventures in December 2012. An Economic Times report however suggests that Blume Ventures and First Light Ventures didn’t participate in this round.

The company plans to use the investment raised for marketing, branding and expansion. MadRat Games CEO Rajat Dhariwal told ET that they plan to open an offline experience store in Bangalore and use customer data from retail stores for future marketing and product design.

Dhariwal also added that they are changing their distribution strategy after they realized that while parents knew their games, they weren’t aware of the brand since games of various brands were grouped together on the same shelves. The company is now focusing on retailing only through 50 stores wherein it will setup custom shelves to showcase only their products. While MadRat Games also sells its games through e-commerce sites like Flipkart and Amazon, Dhariwal told the publication that these account for only 5% of their sales.

MadRat Games focuses on educational board games and claims to have launched more than 70 game titles including Aksharit (Hindi word board game), Jigsaw puzzles like Worldopedia, Mysteries of Amazon, Statue of Liberty, The Great Pyramid and modular toys. The company claims to have sold more than 275,000 units until now.

Advertisement. Scroll to continue reading.

In March this year, it had released a freemium iPad app called Autista, that aims to improve the verbal and fine motor skills of kids with Autism and other learning disabilities. Besides this, it has also developed mobile games like Word Matki and Mystery Land of Aksharit among others.

Earlier this month, mobile gaming startup HashCube had also raised Rs 4.2 crore from Nazara Technologies, Ah! Ventures, CDMA Development Group founder Perry LaForge and existing investors, while Mango Games had also raised funding from former Facebook VP Chamath Palihapitiya’s Social+Capital Partnership, MakeMyTrip CEO Deep Kalra and InMobi Founder Naveen Tewari in February this year. 

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ