wordpress blog stats
Connect with us

Hi, what are you looking for?

MadRat Games secures $1M from Flipkart founders and others

Bangalore-based offline & online game maker MadRat Games has raised around $1 million investment from a series of investors including Flipkart founder Sachin & Binny Bansal, Pine Labs and GlobalLogic. Other investors who participated in this investment round include GlobalLogic founder Rajul Garg, Sanjay Singh, Tarun Upadhyay and Manoj Agarwala. Founded in 2010 by Rajat Dhariwal, Madhumita Halder and Manuj Dhariwal, MadRat Games had previously raised $500,000 from First Light Ventures and Blume Ventures in December 2012. An Economic Times report however suggests that Blume Ventures and First Light Ventures didn't participate in this round. The company plans to use the investment raised for marketing, branding and expansion. MadRat Games CEO Rajat Dhariwal told ET that they plan to open an offline experience store in Bangalore and use customer data from retail stores for future marketing and product design. Dhariwal also added that they are changing their distribution strategy after they realized that while parents knew their games, they weren't aware of the brand since games of various brands were grouped together on the same shelves. The company is now focusing on retailing only through 50 stores wherein it will setup custom shelves to showcase only their products. While MadRat Games also sells its games through e-commerce sites like Flipkart and Amazon, Dhariwal told the publication that these account for only 5% of their sales. MadRat Games focuses on educational board games and claims to have launched more than 70 game titles including Aksharit (Hindi word board game), Jigsaw puzzles like Worldopedia, Mysteries of Amazon, Statue of Liberty, The Great Pyramid…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ