Multi Screen Media’s (MSM) digital entertainment platform LIV Sports has acquired the mobile and Internet broadcast rights of South African RAM SLAM T20 challenge series for India, which started on November 2nd and will go on till December 12.
While the terms of the deal were not disclosed, LIV Sports will be live streaming and providing video-on-demand content, with statistics and analysis. It will live stream 14 matches free of cost, after which the rest of the matches will be available for video-on-demand viewing. The live streaming services can be availed online on www.LIVSports.in and also on LIV Sports’ iOS and Android apps.
Last month, LIV Sports had secured the exclusive mobile and Internet broadcasting rights to the Champions Tennis League (CTL) to be held between November 17 and 26. It will also be providing tournament highlights on demand to consumers. Earlier in October, LIV Sports had also inked an exclusive tie-up to secure the Internet and mobile broadcast rights of the UEFA Euro 2016 qualifying tournament for India.
Former HeadHonchos CEO Uday Sodhi recently joined MSM as its executive vice president and head of digital business. Sodhi will be responsible for heading Sony Entertainment Television’s digital business, including its entertainment site Sony LIV and sports site LIV Sports. He will also be looking after the company’s mobile apps and mobile games businesses.
FIFA World Cup John Doe Order: In July this year, as many as 472 websites including Google Docs, Google Video and Google’s URL shortener goo.gl were blocked in the country, following a complaint from MSM that had the official mobile, Internet and television broadcasting rights for FIFA World Cup 2014. The list was later revised to 219 websites after ISPs appealed. The new list didn’t include any Google websites. Strangely however, the blocks weren’t removed even two weeks after the World Cup 2014 ended.
In January this year, MSM that had acquired exclusive rights to the India-New Zealand TV series, had also received an interim injunction from the Delhi High Court preventing cricket websites ESPN Cricinfo, Cricbuzz and the online version of Radio One from providing live commentary or updates online. Following this, Cricket sites like ESPNCricinfo and Cricbuzz had delayed its live updates from the tournament by 5 overs.