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InMobi claims that it reaches 872 million active unique users

Mobile advertising network InMobi claims that it currently reaches 872 million active unique users through their mobile devices across over 200 countries, up from 759 million active unique users across 165 countries last year. The company also claims that it currently serves 138 billion ad impressions per month and receives 4.8 billion ad requests per day, as compared to 4 billion ad requests per day last year. The Bangalore-based company also claims that its Geo Context Targeting service helped advertisers increase click-through rates by two-fold. InMobi creates what it calls Consumer Experience Profiles, which maps consumer preferences through information such as weather, user location etc via mobile signals. The system then generates ads that would be most suited to that type of data. InMobi officially launched its native ads platform in May this year, after launching it in beta in January. InMobi CEO Naveen Tewari had earlier said that since the beta in January, over 20 billion native ads had been served for 100 publishers including Tango and TextMe, across 35 countries, touching 250 million users. The company had also launched a mobile programmatic buying and selling platform to support mobile native ads called InMobi Exchange with Rubicon Project, in May this year. InMobi had launched a context-aware interactive video ads platform in February this year, which is an extension of InMobi’s context-aware personalized mobile ads launched in October 2013.

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