India.com, a joint venture between Mail.com Media Corporation and Zee Entertainment Enterprises, has launched a travel information lookup platform called iTripTo. This platform is essentially a revamped version of India.com’s travel section which was previously a travelogue.
iTripTo, which is currently in beta, is a travel guide that provides users information for Indian destinations across categories like hill station, beaches, weekend getaways, adventure, nature, deserts, religious, historical, islands, leisure and wildlife among others. Users can also search for their preferred place to view more detailed information on it.
India.com COO Sandeep Amar told Medianama that they are currently focusing on aggregating content with a target of covering 2000 Indian destinations over the next few months. Mobile apps for iTripTo are also in the works and are expected to launch by this fiscal.
Amar said the focus is currently on Indian destinations, although they do plan to provide travel information on neighbouring countries like UAE and Sri Lanka among others in the future.
iTripto is also in the early stages of integrating destination discovery and trip planning tools on the site, however there is no specific information on when these tools will be rolled out. Amar said that the site doesn’t yet have the required data volume to roll out these tools, however they are currently working with an undisclosed “well-known company” to integrate actionable travel data on the site.
Competition: iTripTo’s main competitor will be TripAdvisor India, which in terms of volume of data about Indian travel destinations is way ahead of most other online travel info search & discovery platforms. There is however, a key difference between the two sites. While the TripAdvisor depends on user generated information, iTripTo has an in-house team in place that curates the information provided to users.
MakeMyTrip-backed online travel meta search engine iXiGo and HolidayIQ will be other key competitors for iTripTo.In February this year, Times Internet had also launched a travel planning site HappyTrips that provides travel guides and information on things to do across various destinations in the country and worldwide.
If and when iTripTo launches its trip planning tools, it will also compete with WeAreHolidays that had raised an undisclosed amount in funding from Matrix Partners and existing investors Blume Ventures & GSF Superangel Investors in August this year and TripHobo that had raised an undisclosed amount of investment from Kalaari Capital, in June this year.
*Disclosure: AntFarm is an advertiser with Medianama