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IMImobile ties-up with Post Office UK to enable donations via Twitter

AIM-listed mobile VAS provider IMImobile has partnered UK's Post Office to launch a new 'Tweet to Donate' payment solution that will allow Post Office to process donations via Twitter for BBC's Children in Need charity campaign. Twitter users will be able to donate from within the Twitter app, using this service. To donate, users need to follow the Post Office's Twitter account and tweet the hashtag #MakeMeAHero. Users will receive a direct message with a URL to the donations page within Twitter, where they can donate £1, £3 or £5. The donation will be debited from the user's phone bill or the pay as you go balance. This payment solution is powered by the mobile payment service Payforit. tinyGive & Givey.com are some of the other platforms that enable donations via Twitter. IMImobile-#TweetServe: Last year in December, IMImobile had tied-up with UK-based O2 mobile to…

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