AIM-listed mobile VAS provider IMImobile has partnered UK’s Post Office to launch a new ‘Tweet to Donate’ payment solution that will allow Post Office to process donations via Twitter for BBC’s Children in Need charity campaign. Twitter users will be able to donate from within the Twitter app, using this service.
To donate, users need to follow the Post Office’s Twitter account and tweet the hashtag #MakeMeAHero. Users will receive a direct message with a URL to the donations page within Twitter, where they can donate £1, £3 or £5. The donation will be debited from the user’s phone bill or the pay as you go balance. This payment solution is powered by the mobile payment service Payforit.
IMImobile-#TweetServe: Last year in December, IMImobile had tied-up with UK-based O2 mobile to offer self help service #TweetServe for its subscribers over Twitter. The service was built in partnership with Telefonica. To use the service O2 subscribers need to follow @O2 on Twitter first and then send a tweet @O2 with #TweetServe. Users will receive a Direct Message with instructions to register for the service. Once registered, users can use the following tags to receive information via Twitter: #charges, #data, #text or #minutes, #android, #windows or #ios (for news from O2 about updates to their operating system), #handsets or #offers, and #stop (to opt out of the service at any point).
– Earlier this year, IMImobile had secured a contract by BBC to deploy its DaVinci Social platform across the organization to help the latter improve its audience engagement process across mobile and social channels.
– Last month, the company had acquired UK-based mobile marketing & communications company TextLocal for approximately £13.15 million.