Users can change the language through the settings in the app. Once the changes are applied, all labels, prompts, alert messages etc., are changed to the selected language. It isn’t clear if & when Hungama will extend support for other Indian languages, or other mobile platforms.
Hungama.com had previously launched its mobile app, which allows users to stream songs or videos from various genres like Bollywood, Tamil, Telugu, Malayalam, Punjabi, Devotional, Regional music and International music among others, in March last year. Currently, the platform claims to offer songs in over 10 languages to its listeners, on various platforms including iOS, Windows, Android, Blackberry, Internet and WAP.
In June this year, the company had rebranded its paid subscription service on its mobile app as a PRO service, and had added various new features to it. This included an offline mode and songs of higher bitrates up to 320kbps. It had also tied up with the Indian mobile handset maker Karbonn to preload its app on Karbonn’s Android smartphones, and added adaptive streaming support for audio and video and Airplay support on iOS, last year.
Indic language apps
– Mumbai-based mobile app development company MoFirst, which had launched its first self-branded Android smartphone Firstouch with support for Gujarati in June this year, had also added a dedicated Gujarati app store to the phone.
– Last year, instant messaging app Plustxt had updated its Android app to allow users to post to Facebook, Twitter and Google+ in various Indic languages supported by the app, including Hindi, Kannada, Tamil, Telugu, Marathi, Punjabi, Gujarati and Malayalam.