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Fitbit to enter India & 3 other APAC countries in 2015

Fitbit Logo

Fitness tracking company Fitbit is set to enter India, Indonesia, Philippines & Taiwan next year, reports Wall Street Journal. The San Francisco-based company already has a presence in China, Hong Kong, Japan, South Korea, & Singapore in the Asia Pacific region.

The company is currently in the process of identifying distribution partners in the countries it’s planning to enter. It also plans to double its headcount in Asia, where it currently has about 30 employees.

Fitbit is increasingly focusing on Asian markets and had roped in Yolanda Chan as its first vice president & GM for APAC, earlier this year.

Fitbit products

Competition in India: It’ll be interesting to see if Fitbit can manage to get a significant user base in India. Over the past year a number of players have entered the fitness tracking wearables & devices space in the country.

– Vishal Gondal’s GOQii, which combines fitness tracking with human coaches, was launched in a limited pilot basis in February this year, and later officially launched in August. It also raised an undisclosed amount in angel funding in August and revealed plans of expanding to the Middle East & US.

– Bangalore-based 2mpower Health Management Services had launched a new personal health & activity tracker called GetActive tapp, in September this year. Under the GetActive brand, the company also sells a clip-on fitness tracker with a sleep monitor called GetActive Slim & a fitness tracker with a large b/w lcd screen and a pager like form factor called GetActive eZ.

– Google had also launched its health and fitness platform Google Fit in June this year. Google Fit provided app developers a single set of APIs that can be used to manage fitness data from apps and sensors on cross-platform devices and on wearables. Apple had also launched a similar Healthkit platform, in the same month.

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