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YouTube MCN Fame launches tech vertical #fametech


TO THE NEW Ventures-backed YouTube multi-channel network Fame (earlier Famebox Networks) has launched a new tech vertical called #fametech which aims to be a digital video destination for personal tech content.

The company mentions that #fametech will feature topical video content on gadgets, gizmos and apps including the latest reviews and buying guides among others. Users can will be able to view this content on #fametech’s YouTube channel as well as on Facebook, WeChat and Dailymotion. What’s not clear is whether the company plans to upload these videos on platforms like Facebook or WeChat as well or just redirect users to their YouTube channel.

At launch, the channel features three video reviews from the popular tech anchor Ankit Vengurlekar who had joined Fame in August this year as its VP-Content. Prior to this, Vengurlekar has anchored technology shows like CNBC Awaaz’s Tech Guru, its web series Tech Darbar and CNBC-TV18’s Tech Toyz. It will be interesting to see whether this channel will be limited to videos from Vengurlekar only or the company plans to bring in more content from other tech personalities.

#Fame YouTube channels

Over the past year, Fame has launched several web series across various categories like fashion, music, comedy and food segments. Some of them are –

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– A fashion web series called Style Code by VJ Andy. Yesterday, Anusha Dandekar also launched a web series on Style tips called Diva on Duty.

– An online stylist hunt called School of Style hosted by Karan Johar.

– Food-oriented web series like Some Like It Hot & WebChef, which is an online talent hunt of amateur chefs.

– A fitness oriented YouTube channel with Milind Soman.

– A cricket oriented YouTube series called Out of the box with sports commentator Harsha Bhogle.

Apart from this, Fame has recently announced online talent hunt properties like Websinger (singing) and Gang No.1 (comedy). It also has dedicated YouTube channels for Comedy and Music.

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Celebrity tie-ups: Fame also mentions that it has signed up celebrities like TV star Maria Goretti, child comic star Saloni, celebrity chef Ajay Chopra, and singer Shibani Kashyap among others to build respective YouTube channels for them.

Some of the other MCNs in India include Samir Bangara, AR Rahman & Shekhar Kapur backed Qyuki, Sameer Pitalwalla’s Culture Machine, Nirvana Digital, Pepper Media and One Digital.

(with inputs from Vikas SN)

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