wordpress blog stats
Connect with us

Hi, what are you looking for?

Facebook partners VivaConnect to strengthen its missed call ad unit

Facebook has partnered mobile media company VivaConnect to scale up the reach of its missed calls ad unit business, reports exchange4media.com. Facebook had started testing this ad unit in partnership with Bangalore-based mobile marketing company ZipDial, which allows users to place a missed call to an advertiser by clicking on an ad on their mobile phone and get access to additional content, in July this year. VivaConnect's greater reach seems to be the reason why Facebook has partnered with in now. The company claims to process daily traffic of over 50 million outbound calls through services such as voice call, missed call, SMS, email and mobile apps. However, it’s not clear if ZipDial will continue to work with Facebook on this ad unit or if VivaConnect will be the sole partner in India. Earlier, Facebook had ran a click to missed call campaign for Garnier Men during this year’s IPL season (April to May 2014). The company had claimed that the campaign reached 15 million people and that Garnier Men witnessed a 2.5x increase in its online sales as compared to last year. ZipDial had provided the phone number and managed the follow-up engagement and usage analytics for the advertiser. Facebook had also experimented with feature phone-only campaigns for Gillette India. Facebook in India: It’s worth noting that India is the largest market for Facebook outside the United States with a user base of over 100 million, but according to the company 66% of these users experience Facebook on feature phones. With this ad…

Please subscribe/login to read the full story.
Written By

Free Reads

News

Paytm has tried to distance itself from Paytm Payments Bank due to the regulatory scrutiny.

News

This amendment widens the scope of those allowed to delete records pertaining to the direction of interception from law enforcement bodies to other authorities...

News

Pensioners can now use bank passbooks instead of mobile or Aadhaar for identity verification.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

News

RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ