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E-commerce roundup: Amazon, Flipkart, Snapdeal and SMEcorner

Amazon adds musical instruments category

Amazon India has launched a Musical Instruments and Professional Audio Store, that offers musical instruments, musical accessories and DJ equipment from over 40 local and global brands. Instruments like keyboards, percussion instruments, guitars, stringed instruments, wind instruments and various traditional Indian instruments will be available at this store.

It will also offers guitars like acoustic, electric and bass guitars along with various guitar accessories like strings, cases, tuners and straps from brands like Ibanez, Fender, Jackson, Cort, Pluto, Gibson and Bronz and offer DJ equipment from brands like Pioneer, Hercules and Behringer among others.

Amazon has also signed an exclusive deal with Rupa Publications to offer pre-orders for the president Pranab Mukherjee’s book ‘The Dramatic Decade: The Indira Gandhi Years‘. The book will be available for delivery from December 11 and will be exclusive to Amazon till December 31. It is priced at Rs 575, although Amazon is offering customers a launch discount of 25%.


Flipkart partners Conde Nast Group for ‘Fashion Files’

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Flipkart logoOnline marketplace Flipkart has partnered with Conde Nast Group to launch a lifestyle content page on its platform called Flipkart Fashion Files. Flipkart claims that this section will offer exclusive co-created content like trend boards, fashion diva and celebrity interviews, brand and product stores and lifestyle articles among others.

The e-commerce major has also roped in contributors like fashion photographers including Porus Vimadalal & Rohan Shreshtha and celebrity news site MissMalini among others for this initiative.

Snapdeal launches a Regional Jewellery Store

Snapdeal LogoOnline retailer Snapdeal.com has launched a Regional Jewellery Store, that offeres a range of crafted jewellery from different regions in the county. The store currently hosts curated jewellery from 11 states in over 6,000 varieties of design and styles.

Snapdeal mentions that the store will offer assorted jewellery from solid gold south Indian jewellery, to beaded silver jewellery from north India, including necklaces, bracelets, bangles and earrings among others from brands like Boylla, PC Chandra, Touchstone and Jaipur Kala Kendra and others. It will also showcase various arts and crafts specific to the jewellery category from all over the country.

SMEcorner partners Flipkart to arrange finance for its vendors

sme-logoMumbai based SMEcorner.com, which helps micro, small and medium enterprises secure loans from banks and non-banking financial corporations (NBFCs), has tied up with Flipkart, to arrange finance for its vendors, reports the Economic Times.

The startup currently offers four kinds of products to its clients, namely, unsecured business loan, working capital loan, loan against property and loan for medical equipment. It claims the average value of its loans to be Rs 5 to Rs 10 lakh with loans upto Rs 5 crore available for sellers. With this partnership Flipkart will send the startup, a list of vendors looking for money. As of now, SMEcorner has partnered with three large banks and five NBFCs to provide the funds.

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