wordpress blog stats
Connect with us

Hi, what are you looking for?

Disney owned YouTube MCN Maker Studios signs up Indian channels: AIB, Kanan Gill, others

maker studiosMaker Studios, the multi channel network (MCN) that Disney bought earlier this year, has signed up Indian YouTube channels for its network, MediaNama has learned from multiple industry sources. Channels signed up, according to our sources, include those run by All India Bakchod and Kanan Gill, which are managed by Chernin Media backed Only Much Louder. At the time of filing this report, we hadn’t gotten a confirmation from OML, or Maker Studios VP Gautam Talwar. Talwar told us he’d get back to us this Friday, and we’ll look to have a longer discussion about Maker’s plans in India.

We haven’t heard back for details on a list of Indian partners. A look through Social Blade, a YouTube analytics platform, suggests that the following channels from India are a part of “MakerGen“, which is a Maker Studios sub network:

– All India Bakchod (on Social Blade)
– Mania ki Duniya (YouTubeon Social Blade)
– East India Comedy (YouTube / on Social Blade)
– Kanan Gill (on Social Blade)

Other Maker Studios sub networks include Polaris (Gaming) and Maker Music. Industry sources suggest that Maker Studios is paying a minimum commitment to sign up members in India. Maker Studios was acquired by Disney in March this year for $500 million up-front, and with a potential earn-out of another $450 million.

Maker Studios is a massive MCN, of around the same scale as the likes of FullScreen and Machinima. Maker Gen alone has 26506 partners, and is among the largest in the world. Multi Channel Networks typically sign up a large number of individual channels, and provide brands with the ability to integrate promotions, buy advertising on the network (YouTube takes a cut) and/or create branded content either with individual partners, or with multiple partners collaborating.

The YouTube market is nascent in India. Some key companies in the space include studios like Culture Machine (backed by Zodious), HomeVeda (backed by Blume Ventures), Nirvana Digital, One Digital, Sameer Nair backed One Network, Pepper Media (set up by the iStream team), Govindraj Ethiraj’s Ping Digital, Rajshri Media, Qyuki (backed by Cisco, A.R. Rahman and Shekhar Kapur). Recently, another company, #fame, has entered the fray.

Advertisement. Scroll to continue reading.

Our YouTube coverage here.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ