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123Greetings ships 0.12M gifts in Q2-FY15; Mobile e-cards up 43%

The number of mobile e-cards sent through 123Greetings' mobile apps grew by 42.8% sequentially to 0.24 million cards for the quarter ended September 30, 2014, from 0.17 million in the previous quarter. 123Greetings had launched its iOS and Android apps in Q3-FY14 and it claims to have registered 0.29 million cumulative app downloads until now, up from 0.19 million in the previous quarter. E-commerce business The company's online gifting e-commerce business 123Greetings Store also witnessed a significant growth on a yearly basis: It shipped 0.119 million orders for the quarter, nearly triple of 0.04 million orders in the same quarter last year. In the previous quarter, the company had shipped 0.116 million orders. While the company hasn't disclosed any information on the average orders per day for the quarter, as per our calculations, it is around 1322 orders per day, up from 1,290 orders per day in the previous quarter and up nearly three fold from 444 orders per day in the same quarter last year. The active vendor base grew to 974 vendors for the quarter, from 729 vendors in the same quarter last year and 873 vendors in the previous quarter. 123Greetings currently offers 0.17 million products (171,538 products) for sale through 0.67 million listings (671,810 listings) across its website & other marketplaces. Note that these numbers are from the pre-holiday quarter and with this, 123Greetings has entered its most important quarter, with both Indian (Diwali) and US (Christmas) festive period happening in this period. It's worth noting that 123Greetings had also appointed an undisclosed investment…

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