Yebhi LogoFashion and lifestyle products aggregator, Yebhi.com, has started aggregating products from international online e-tailers. Currently products from three fashion e-tailers, Asos.com, Shopbop.com and Forever21 are available on Yebhi, and the company plans to add more in the coming weeks. Last month, Yebhi.com had switched from being an e-commerce site to a product aggregator and couponing website.

At present products from international brands like Asos, Free People, River Island, New Look, Tory Burch, Vince, Rag and Bone among others are available on Yebhi, across categories like, apparels, shoes, jewellery, innerwear, sports and bags.

Overall Yebhi lists over 150,000 products from its international partners, including over 100,000 from Shopbop, over 48,000 from Asos and around 4,000 from Forever21. Yebhi also claims to have partnered Macys, though none of its products are currently listed on the website.

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Yebhi currently aggregates products from 30 online stores, including Flipkart, nineteen, HomeShop18, Zovi, Lenskart and Myntra among others and lists over 3500 brands on its website. In return for making purchases on other sites, the company offers users Yebhi Coins, which can then be used to buy gift vouchers and other coupons.

Earlier this year, the company had dropped plans of raising further investment in a bid to break-even and create profitability. Also, in February Yebhi co-founders Nitin Agarwal and Rajul Jain left the company to start their own venture. Yebhi’s partnership with IRCTC also fell through.

Competition

– This year in May, Amazon’s price comparison site Junglee.com started enabling direct purchases via its website, which effectively makes it a product aggregation portal as well. Later in August, it added products from e-tailers like Jabong, Myntra, Lenskart, BabyOye, Zansaar, and HealthKart among others to its site.

– Smile Group’s BeStylish.com, formerly an online footwear store, also converted into an aggregator of fashion and lifestyle products last month. It’s worth noting that last year in July, BeStylish had pivoted from an inventory based model to a martketplace model, and started sourcing products directly from offline merchants.

– Axel Springer-owned fashion & lifestyle products aggregation site ShopAlike, which entered India in May this year, will also be a competitor.

– Yebhi will also be competing with MySmartPrice, which had launched a fashion and lifestyle vertical in November 2013, Buyt.in, Price Dekho and Nirvana Venture Advisors-backed Zopper (earlier known as Reviews42).