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Vdopia launches mobile video ad programmatic marketplace Chocolate

Mobile video advertising network Vdopia has launched a global programmatic buying and selling platform for mobile video advertising called ‘Chocolate’. The marketplace, which will offer a mobile video inventory to advertisers and publishers, will soon be launched across Europe and Asia-Pacific. Vdopia mentions that Chocolate works using the company’s proprietary video advertising format, .VDO, that lets its client’s run video enabled ads on mobile web and apps, without using Flash or other plug-ins. It also offers various integrated solutions in partnerships with analytics providers like Metamarkets and Placed, measurement partners like ComScore vCE and Nielsen and others including bluekai, and Adap.tv. These services include location targeting, ROI measurement, third party data on-boarding, audience verification among others. The platform currently claims to work cross-platform on any mobile device and is VAST compatible. Chocolate also features real-time bidding (RTB) for advertisers, and claims to be the only marketplace to offer end-to-end functionality for scaling video ads on mobile. The platform also claims to provide ads for over 10,000 apps and sites, with 64% Android users and 36% iOS users, and a reach of over 150 million unique users in the US alone. Vdopia is a mobile-first programmatic video buying and selling platform that caters to advertisers and publishers. It currently claims to have over 10,000 publishers and serves over 2.6 billion ad requests everyday. Similar Developments - In August, the Bangalore-based programmatic advertising technology provider Ozone Media had partnered with the advertising technology company AppNexus, for cross platform access to its solutions and expanding to…

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