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ValueFirst Digital launches ad network VCLIX and analytics platform ADTRAX

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Digital media company ValueFirst has launched an advertising network called VCLIX. The Gurgaon-headquartered company also launched a real-time campaign tracking, monitoring, measurement and reporting tool called ADTRAX.

The company claims that the VCLIX ad network can be deployed across networks, including email, display (web and mobile), search and social. It also claims to offer advertisers flexibility in selecting campaign formats and models, like CPM, CPO, CPC, and CPL among others. The other product, ADTRAX, apparently provides advertisers real-time data about trends, comparisons, alerts and more on a single dashboard. It also claims to provide ad targeting control, including geographical, device and OS-based targeting.

Last year, ValueFirst had acquired mobile video ad push service clk2c.com. The clk2c.com platform allowed brands to send audio-video commercials or even power point presentations to the mobile handset of the target audience. At the time ValueFirst already owned a SMS advertising service called SpotOn Media. ValueFirst had also acquired mGinger, a mobile advertising agency, in June 2012. After establishing itself as a major player in the mobile marketing segment, ValueFirst now seems to be targeting display.

Competition: SVG Media’s display ad network Velocity, which had launched a location-based audience targeting facility to advertisers on smartphone platforms like iOS, Android and Symbian called Smartzones last year, will be a competitor for VCLIX and ADTRAX. Vserv’s mobile advertising solution called AudiencePro, which leverages telecom operator data to provide better targeting to advertisers, is another competitor. Affle’s rich media and video advertising network Ripple, which offers advertising solutions across all smart screens including PC, Mobile, Tablet and smart TVs, will be strong competitor as well. InMobi’s native ads platform and context-aware interactive mobile video ads are also in the mix.

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