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Traffline secures Series B investment from Qualcomm Ventures


Birds Eye Systems Pvt. Ltd owned real-time traffic information provider Traffline has raised an undisclosed amount in a Series B round of funding from Qualcomm Ventures. The company plans to use the funds to expand its operations to 10 cities by the end of the year, as indicated by this Livemint report.

Previously, Birds Eye Systems had raised an undisclosed amount of funding from Matrix Partners India in December last year. It had also raised Rs 2 crore from the Indian Angel Network in April 2012, to further develop its product and enhance the scope of its services.

Currently, Traffline operates in Bangalore, Mumbai, Delhi, Chennai, Hyderabad and Pune and provides traffic information to its users, based on data sourced from GPS in cabs and buses on the city roads. The service claims to let users find routes with the least traffic between travel points with its website or app and lets them request by SMS the quickest route between two points.

Traffline Homepage

The company had also started offering paid daily traffic alerts to consumers in the aforementioned cities, in July last year. The paid subscription plan has seen a significant overhaul since then and now costs Rs 399 a year for additional features like daily route recommendations by SMS, real time traffic alerts and live (on-call) agent assistance, instead of Rs 849/549 per year for SMS/email alerts. The service can be currently accessed via its Android, iOS, Windows or BlackBerry app or a desktop browser.

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The company used to offer a taxi booking service TaxiGo as well, although as of now the service seems to be offline.

Other players:

– Location based services and maps company MapmyIndia had added real time traffic information to its maps, in September last year. Interestingly, BirdsEye provides MapmyIndia with ‘not quite real time’ traffic updates since 2010, however the real time service added by the company was using the data it itself gathered.

– In December 2012, Google Maps had expanded its live traffic coverage to six new Indian cities, to offer live traffic information for a total of 12 Indian cities on its web interface and its iOS and Android mobile apps. It had also acquired the Israeli social traffic & navigation app Waze in June 2013 and had integrated real time incident reports from Waze users to Google Maps for Android and iOS in August 2013.

– Nokia owned maps and location service company NAVTEQ, which was recently rebranded to HERE, had launched its real-time traffic information service, NAVTEQ Traffic Pro in the Indian cities of Delhi and Mumbai, in January 2012. The service was later extended to all Nokia smartphones. Airtel had also launched its own location app for smartphones, which offered voice based turn by turn navigation and real time traffic information, using NAVTEQ maps to offer location and traffic information.

– IT consulting company Virbisol had launched an Android and iOS app called Traffic Genie for real time traffic updates in Bangalore although this service seems to be currently offline.

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– Also noteworthy, is the Pune Traffic Police app, which offers live traffic updates to its users, for the city of Pune.

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