Birds Eye Systems Pvt. Ltd owned real-time traffic information provider Traffline has raised an undisclosed amount in a Series B round of funding from Qualcomm Ventures. The company plans to use the funds to expand its operations to 10 cities by the end of the year, as indicated by this Livemint report. Previously, Birds Eye Systems had raised an undisclosed amount of funding from Matrix Partners India in December last year. It had also raised Rs 2 crore from the Indian Angel Network in April 2012, to further develop its product and enhance the scope of its services. Currently, Traffline operates in Bangalore, Mumbai, Delhi, Chennai, Hyderabad and Pune and provides traffic information to its users, based on data sourced from GPS in cabs and buses on the city roads. The service claims to let users find routes with the least traffic between travel points with its website or app and lets them request by SMS the quickest route between two points. The company had also started offering paid daily traffic alerts to consumers in the aforementioned cities, in July last year. The paid subscription plan has seen a significant overhaul since then and now costs Rs 399 a year for additional features like daily route recommendations by SMS, real time traffic alerts and live (on-call) agent assistance, instead of Rs 849/549 per year for SMS/email alerts. The service can be currently accessed via its Android, iOS, Windows or BlackBerry app or a desktop browser. The company used to offer a taxi…
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