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Snapdeal partners FDCI to offer premium designer-wear apparel

SnapdealOnline marketplace Snapdeal has partnered with the Fashion Design Council of India (FDCI) to add a premium designer wear section called “The Designer Studio” that will offer ready-to-wear and made-to-order clothing collections to consumers.

As part of this tie-up, various FDCI designers like Manish Arora, Ashish Soni, Varun Bahl, Malini Ramani and Samant Chauhan will showcase products from their labels, with more designers expected to be on board in the next three months. Snapdeal also plans to rope in emerging designers to showcase their collection in the future.

Initially, the section will offer women apparel like tunics, kaftans, sarees, dresses, tops and bridal wear created by Malini Ramani and Manish Arora with a made-to-measure bridal wear service by Manish Arora expected to be added shortly. For men, the section will offer apparel like handcrafted shirts and printed waist-coats created by Ashish Soni and Samant Chauhan.

These products will be available at a price range starting from Rs 3,000 and going up to Rs 35,000. The bridal collections will start at Rs 2 lakh.


FDCI-Myntra tie-up? It’s worth noting that Snapdeal’s competitor Myntra also had an exclusive partnership with FDCI to be the official Online Fashion partner for the latter’s event Wills Lifestyle India Fashion Week 2014. However, it’s not clear whether this partnership included any retailing of products shown at the event.

The company had introduced premium designer wear segment last November and has inked tie-ups with fashion designers like Anita Dongre and Rohit Bal among others.

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Flipkart that owns Myntra, had also signed an MoU with the Textile Ministry through the office of the Development Commissioner for Handlooms, to list products from rural Indian handloom weavers and craftsmen on its platform, in August this year. Prior to this, it had signed a Memorandum of Understanding (MoU) with NCDPD (National Center for Design and Product Development) and FISME (Federation of Indian Micro and Small and Medium Enterprises) to list products from 50,000 SMEs in June this year.

Last week, Kishore Biyani’s Future Group had also signed a strategic alliance with Amazon to sell products from its portfolio of 40 fashion brands that includes brands like Lee Cooper, Converse, Indigo Nation, Scullers and Jealous 21 among others while Rocket Internet-backed Jabong also has tie-ups with designers like Rajdeep Ranawat, Rohit Bal, Satyapaul and Megha Garg among others.

Yebhi.com, which had switched from being a fashion & lifestyle e-commerce portal to a product aggregator last month, had also started aggregating products from International online fashion stores including Shobop, Forever21 and Asos for its Indian customers last week.

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