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Reliance Games launching an incubator for gaming startups

reliancegameslogoAnil Ambani-led Reliance Games will soon start incubating and investing in startups in the gaming sector, reports The Economic Times. The company said it’s currently evaluating games from a couple of developers and has got some encouraging concepts and prototypes to invest in.

According to the company, there will be no limit on the number of gaming startups it could take on and that the amount of investment would depend on various factors like the game concept, the depth of the series, its graphics capabilities and the stage of development it is in. It currently plans to hold the event bi-annually, with the details of the plans for the incubator expected to be finalized by February 2015.

Participating startups, once selected, will get mentorship from Reliance Games on product management and design, engineering and character illustrations. The IP of the developed games will then be shared by Reliance and the developers.

The report says that the company is also working with mature gaming startups, to help get their apps published on the appstore. These startups are provided with a testing platform to ensure their games are bug-free at launch and are helped with marketing and analytics to target relevant geographies. The company claims to have done a test run on publishing games in Korea, with six-eight gaming companies in January, a programme it now wants to replicate in India.

Reliance Games currently claims to witness 1.5 lakh downloads for its games over mobile every day in the country. It also claims to have over a million active daily users worldwide. It offers over 20 mobile games across various genres, on Google Play and the Apple App store that have been downloaded over 50 million times with an average 4 star rating.

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Similar initiatives:

– In July this year, mobile advertising network InMobi had announced a $25 million fund for indie game developers along with a new monetization solution for games. However, this initiative was not a regular corporate investment fund, rather it was an initiative from InMobi to increase its game developer base by providing various advisory services like global scaling, monetization, and ad experience creation to developers.

– In December last year, Bangalore-based Dhruva Interactive had setup an incubator called Gametantra, targeting mobile game developers where it would offer space and mentorship in return for a 3-7% stake. The company had said then that it has space for 7-8 startups and had received 12-13 applications from developers interested in its six-month long incubation program.

– Mobile gaming company Nazara Technologies had created a Rs 5 crore seed fund for game development companies in the country, in November last year. The company had said it would invest Rs 25-30 lakh in companies, which would be enough money to start work on the second game after finishing one. Apart from financing game development, the company would also see to it that the developers would have access to an advisory board that included people from the gaming industry in India and abroad.

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