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Reliance Games launching an incubator for gaming startups

Anil Ambani-led Reliance Games will soon start incubating and investing in startups in the gaming sector, reports The Economic Times. The company said it's currently evaluating games from a couple of developers and has got some encouraging concepts and prototypes to invest in. According to the company, there will be no limit on the number of gaming startups it could take on and that the amount of investment would depend on various factors like the game concept, the depth of the series, its graphics capabilities and the stage of development it is in. It currently plans to hold the event bi-annually, with the details of the plans for the incubator expected to be finalized by February 2015. Participating startups, once selected, will get mentorship from Reliance Games on product management and design, engineering and character illustrations. The IP of the developed games will then be shared by Reliance and the developers. The report says that the company is also working with mature gaming startups, to help get their apps published on the appstore. These startups are provided with a testing platform to ensure their games are bug-free at launch and are helped with marketing and analytics to target relevant geographies. The company claims to have done a test run on publishing games in Korea, with six-eight gaming companies in January, a programme it now wants to replicate in India. Reliance Games currently claims to witness 1.5 lakh downloads for its games over mobile every day in the country. It also claims to…

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