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MTS India slashes data plan charges by up to 33% for its MBlaze dongles

MTS logoSistema Shyam Teleservices (SSTL) which operates in India as MTS India has reduced data plan charges for its MBlaze dongles by up to 33 percent. The company said that this offer will last for at least a quarter, after which it will be evaluated again.

For postpaid customers the company now offers a Rs 550 plan with 10GB usage, a Rs 700 plan with 14GB usage and a Rs 999 plan with 40GB usage. Previously MTS charged Rs 875 for the 10GB plan. For prepaid customers the company will now offer 5GB usage for Rs 499, 7GB usage for Rs 699 and 20GB usage for Rs 999, along with 10GB/15 days bundled data on purchase of its dongle. The company will also offer to carry forward unused mobile broadband data to the coming months, against a minimum recharge amount. Previously MTS used to offer 4GB of data for Rs 599 and 8GB for Rs 798, to its prepaid customers. All the pricing plans are for what the company claims to be 3GPlus speeds of up to 9.8Mbps.

MBlaze data plans

Currently the company offers four internet enabling products under the MBlaze branding, including MBlaze Ultra, Ultra WiFi, Ultra WiFi DF800 and Power WiFi. The MBlaze Ultra priced at Rs 1399, Ultra Wifi priced at 2299 and Ultra WiFi DF800 priced at Rs 2650 are now all being sold at a discounted price of Rs 999, via its website. The Power WiFi device, originally priced at Rs 4000, is also available at a discounted price of Rs 2899.

These offers have been rolled out across all 9 circles where MTS provides data services – Delhi, Rajasthan, Gujarat, Karnataka, Kerala, Tamil Nadu, Kolkata, West Bengal and UP West.

Competition: Reliance Communications prepaid plans for its 3G data cards, priced at Rs 1499 and Rs 1999, vary from Rs 255 for 1GB with one month validity to Rs 3000 for 30GB with six months validity. Its post-paid plans vary from Rs 250 for 1GB per month to three month plans for 2550 for 6GB data.

Tata Docomo on the other hand currently charges Rs 1199 for its basic device Photon Whiz with 153.6 Kbps speed, while charging Rs 1999 for the Tata Photon 3G WiFi which runs at 21.2Mbps. The company currently charges Rs 700 for 2GB of data with one month validity for its prepaid Photon 3G WiFi device customers, while charging Rs 300 for 1GB of data, with one month validity for its postpaid customers.

It will be interesting to see if these discounts by MTS will lead to a price war in the telecom space, akin to the one in 2009, when the Department of Telecom’s controversial decision to hand out a number of telecom licenses, caused a price war that threatened the viability of telecom businesses in the country.

Other developments:

– MTS India had partnered with content provider Shotz7 to launch an online movie streaming service called MTS Movies, which would let its customers stream and watch movies for free, in August this year.

– In October last year, the company had rolled out its ’3G-Plus’ Evolution-Data Optimized (EV-DO) Rev B Phase II network that offers download speeds of up to 9.8 Mbps. The same month it also because the first telco in India to receive a unified license after it had won the March 2013 auctions for eight circles.

– In September the same year, it partnered with Shemaroo Entertainment to offer the devotional service ‘iDivine’ as a value added service to MTS MBlaze subscribers.

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