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Microsoft to offer Lehren & Rajshri’s video content on the new MSN India site

Bollywood-focused media network Lehren Network and entertainment studio Rajshri Entertainment has inked tie-ups with Microsoft to feature their content on the recently revamped MSN India. Remember that Microsoft had released a new version of MSN last month, as part of which it had collaborated with several local content partners like Hindustan Times, NDTV, India Today, Indian Express and Network 18 to feature their content on the site. Rajshri informs that it will offer video content from its YouTube channels like Rajshri Food, Bollywood Now, Hollywood Now, and Rajshri Soul among others and the company hopes this partnership will help me reach a wider audience in India and overseas. At the time of writing this article, we noticed that Rajshri offers only Bollywood and TV content but other content might be in the works. Lehren also offers a similar mix of Bollywood, Indian television shows and celebrity-focused videos. The focus seems to be on short videos, since the duration of the videos currently range between about a minute to about 20 minutes. Finding channels is cumbersome Sadly however, users cannot browse through other videos from a specific channel easily on the site. One cannot head over to any specific channel from the homepage or search for a channel, since the site is integrated with Bing search box which pops up results from Bing rather than MSN. The only way one can view other videos from a channel seems to be from the video player page whenever user lands on a video from that specific channel. For instance, once you land on a Lehren/Rajshri video,  you can click on…

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