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Microsoft to offer Lehren & Rajshri’s video content on the new MSN India site

Rajshri LogoLehren Logo

Bollywood-focused media network Lehren Network and entertainment studio Rajshri Entertainment has inked tie-ups with Microsoft to feature their content on the recently revamped MSN India.

Remember that Microsoft had released a new version of MSN last month, as part of which it had collaborated with several local content partners like Hindustan Times, NDTV, India Today, Indian Express and Network 18 to feature their content on the site.

Rajshri informs that it will offer video content from its YouTube channels like Rajshri Food, Bollywood Now, Hollywood Now, and Rajshri Soul among others and the company hopes this partnership will help me reach a wider audience in India and overseas. At the time of writing this article, we noticed that Rajshri offers only Bollywood and TV content but other content might be in the works.

Lehren also offers a similar mix of Bollywood, Indian television shows and celebrity-focused videos. The focus seems to be on short videos, since the duration of the videos currently range between about a minute to about 20 minutes.

Finding channels is cumbersome

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Sadly however, users cannot browse through other videos from a specific channel easily on the site. One cannot head over to any specific channel from the homepage or search for a channel, since the site is integrated with Bing search box which pops up results from Bing rather than MSN.

The only way one can view other videos from a channel seems to be from the video player page whenever user lands on a video from that specific channel. For instance, once you land on a Lehren/Rajshri video,  you can click on the channel name to view all the videos offered by Lehren or Rajshri.

Lehren MSN

Lehren claims to have over 100,000 videos live across all platforms, including YouTube, DailyMotion and Yahoo among others. It also claims to have rights for over 2,000 Bollywood or Indian regional movies.

On the other hand, Rajshri claims to be producing over 150 minutes of original video content on a daily basis across various categories like entertainment news, food shows, health and wellness, devotional amongst others.

Similar tie-ups

– In August this year, Eros International’s video on demand service ErosNow had signed a partnership to acquire the worldwide rights of select Zee TV shows.

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–  In July, VuClip had signed an agreement with Balaji Motion Pictures to offer full-length Bollywood movies to its users. Balaji’s complete movie library was part of the deal. It had also tied-up with Tips Industries for Bollywood and Indipop music content in April this year.

– Multi Screen Media’s video on demand service Sony LIV had inked a distribution deal with Times Internet’s video on demand BoxTV to offer its video content to BoxTV users globally in March this year.

– Spuul had inked a deal with Disney UTV for Bollywood content in January this year. As part of the deal, Spuul started offering 11 movie titles from UTV Motion pictures to all Spuul subscribers in India, Pakistan and Sri Lanka, including Chennai Express, Race 2, Barfi, and Kai Po Che among others.

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