JustDialDirectory services company JustDial conducted 296,100 paid campaigns for advertisers for the quarter ending September 30, 2014 (Q2-FY15), registering a 24% increase in the number of campaigns, as compared with 238,650 campaigns in the same quarter last year. Campaigns are essentially paid featured listings/recommendations on JustDial’s search. JustDial’s overall listings grew to 14.5 million for the quarter, up 3% quarter on quarter. The company is however, making more money. The increase in paid listings helped the company grow its operating revenue by 31% YoY to Rs 147 crore. As per our calculations, JustDial makes about Rs 4978 per campaign, up from Rs 4721 per campaign in the same quarter last year.

Note that JustDial is planning to raise Rs 1000 crore.

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The company has stopped disclosing the following operational metrics: PC and mobile Internet searches, Voice / SMS searches, PC and mobile visits. Last quarter, the company spent Rs 10 crore on advertising and data/content acquisition. Spends have also not been disclosed this quarter.

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Completes acquisition of JustDial Global

During the quarter, the board of directors approved the acquisition of the entire shareholding from JustDial Global Pvt Ltd for $72,385.

Last quarter, JustDial had said that it is considering termination of the license agreement with its group company Justdial Global, after the latter has expressed its inability to operate in the US & Canada market. Justdial Global had a license agreement with the company to operate in these two markets through its subsidiary Just Dial Inc (USA).

ESOPs for some employees at Rs 80 per option

During the quarter, Justdial also granted 350,000 stock options under the Just Dial ESOP 2013 scheme to eligible employees, at a price of Rs 80 per option. These options will vest over two to seven years, the company has said.

Financials

– Net Profit for the company was up 10% year on year.
– The Net Profit margin was down at 20% for the quarter as compared to 24% in Q2-FY14.
– Operating EBITDA was Rs 45.75 crore, up from Rs 35.23 crore last year.
– Operating EBITDA margin was 31%, same as the Q2 last year.
– The company has Rs 740.8 crore in cash and cash equivalents, as compared with Rs 572 crore last year.

Download: Press Release | Financials