Directory services company JustDial conducted 296,100 paid campaigns for advertisers for the quarter ending September 30, 2014 (Q2-FY15), registering a 24% increase in the number of campaigns, as compared with 238,650 campaigns in the same quarter last year. Campaigns are essentially paid featured listings/recommendations on JustDial’s search. JustDial’s overall listings grew to 14.5 million for the quarter, up 3% quarter on quarter. The company is however, making more money. The increase in paid listings helped the company grow its operating revenue by 31% YoY to Rs 147 crore. As per our calculations, JustDial makes about Rs 4978 per campaign, up from Rs 4721 per campaign in the same quarter last year. Note that JustDial is planning to raise Rs 1000 crore. The company has stopped disclosing the following operational metrics: PC and mobile Internet searches, Voice / SMS searches, PC and mobile visits. Last quarter, the company spent Rs 10 crore on advertising and data/content acquisition. Spends have also not been disclosed this quarter. Completes acquisition of JustDial Global During the quarter, the board of directors approved the acquisition of the entire shareholding from JustDial Global Pvt Ltd for $72,385. Last quarter, JustDial had said that it is considering termination of the license agreement with its group company Justdial Global, after the latter has expressed its inability to operate in the US & Canada market. Justdial Global had a license agreement with the company to operate in these two markets through its subsidiary Just Dial Inc (USA). ESOPs for some…
